Project Description

In this set of videos we introduce the ‘Carbon’ and ‘Hurricane’ boots – lightweight and durable safety footwear designed for women working in the harshest environments. Rock Fall designed the boots after extensive consultations with women in industry, and to launch the boots we met up with two of their brand ambassadors at Whatley quarry in Wiltshire. As well as speaking to the designers and ambassadors we captured footage of the quarry site to show the type of terrain and environment the boots have been designed for. We produced a dedicated product video for each style of boot as well as an overview video outlining the journey to design them.