Trafford Council commissioned Hyperfine Media to produce a series of video case studies to reinforce their ‘Move More Every Day’ campaign. The campaign aimed to improve health outcomes in the borough by encouraging everyone to do just a little more exercise every day. We visited three community initiatives which encourage people to be more active – MileShyClub, Tuf*C and Simply Cycling – and spoke to some of the people there about why they take part and the benefits of regular exercise.
The final videos were presented as individual case studies, as a single overview video featuring all three clubs and as shorter edits for social media. We also included some animated infographics about levels of activity in the area.