Lazy – Facebook Advert

This animation was created for a Facebook campaign. This means we had to make it shorter and snappier than usual in order to engage the target demographic. After getting an understanding of the client requirements we came up with the concept of ‘Five Signs You’re Really Lazy’, with the final one of these designed to generate leads for the client. Animation for social media campaigns has a potentially huge audience, but you need a strong hook to make your video stand out from the constant background buzz.

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