Project Description

NHS Health Education England commissioned Hyperfine Media to produce an animation showcasing the values and behaviours essential for becoming a pharmacist, aimed at schoolchildren in key stages 2 & 3. To ensure the animation would engage schoolchildren in key stages 2 & 3, the script was both fun and aspirational and we used a vibrant animation style that drew on familiar iconography such as imagery from video games. The animation has now been published on the NHS Health Careers YouTube channel and is included in their pharmacy careers playlist. You can read more about this project and our process in this detailed case study.