Project Description

NHS Health Education England commissioned Hyperfine Media to produce an explainer animation to promote the AHP Practice Placement Sustainability Self-Evaluation and Improvement Framework. The animation was developed to introduce the framework, the context behind its creation, and its intended use. We followed NHS Health Education England brand guidelines and used characters from the Allied Health Professional (AHP) character set we had developed for NHS Health Education England. As this animation showcased the framework, we animated the document and elements on pages to ensure the animation was visually engaging.