Project Description
NHS Health Education England commissioned Hyperfine Media to produce a PDF resource to promote the Assistant Practitioner for Mental Health role. The toolkit was developed in tandem with a set of recruitment animations. The toolkit contained information about the apprenticeship, the career pathway, how the role contributes to workforce transformation, advice on how to recruit and fund the role, and links to further support. We were able to use to use illustration assets that featured in the animations in the toolkit to maintain visual consistency across both projects.