Hyperfine Media guide to creating event videos
Event videos are a great marketing tool for showcasing events you’ve organised. It also gives your clients and followers an opportunity to experience the highlights of the event if they were unable to attend. Moreover, if you have given a presentation or conducted a training event, video is a great medium for sharing these valuable insights with your audience and the wider community.
If you are looking to create your first event video, we have listed some essential advice below that includes the key things to consider before, during and after the event.
Before the event
If you are spending valuable time and resources arranging an event, it makes sense to invest the same levels of preparation in documenting the occasion. Take the time to familiarise yourself with the layout of the event location in order to get a feel for potential shots and lighting. This is a good time to decide what equipment you will need.
Have a plan
Before you start filming it is essential that you have a plan. The type of event you are holding will dictate the style and content of the video. Create a schedule of what you want to capture on the day so that you can allow yourself time to change locations and set up equipment. We would also advise to prepare for every eventuality. Make sure that you bring extra equipment such as batteries and microphones.
On the day
The best advice we can give when it comes to filing the event on the day is to capture as much footage as possible. As well as filming the core content of the event, make sure that you get some interesting pick up shots. If something catches your eye, film it. These can be used to break up the final video as well as providing an artistic flare. Moreover, make sure you film your attendees. You want to reflect the number of people who came and people will be more likely to share the video if they are in it!
Now that the event is over and you have the footage, you will need to edit it. If you are doing the editing yourself, watch all of the footage and identify the key moments you want to include in the final video. You may be tempted to use more than you need but keep in mind that people prefer watching and sharing shorter videos.
Now that you have the finished video, it’s time to share it with your audience. As well as uploading the video to your website or blog, ensure that the video is added to your company’s YouTube channel and shared across all of your social media platforms. If you follow any of the attendees on Twitter, make sure you include their Twitter handle if they feature in the final version of the video.
We hope that these insights have provided you with the advice you need to embark on creating your own event video!