Hyperfine Media Guide to Conducting Interviews
Video interviews are a great way of relaying valuable information to your audience. This type of content is valuable for a number of reasons, it can provide relevant insights that cater to your audience and industry peers, and it can be used to establish individuals as though-leaders in their filed.
If you are intending to conduct a video interview, take a look at our advice below on techniques to make the process a seamless as possible.
Why are you conducting the interview?
The first thing you need to establish is the reason behind conducting the interview. Who will you be interviewing and what purpose will the answers serve? You may want to interview an apprentice at your organisation for use in employer branding, reinforcing your reputation as a great employer, or you may interview a thought leader in your field in order to pass on insights to the wider business community. Once you answer these questions, you can start to plan your project.
Do your research
If you take the example of interviewing a thought leader mentioned above, it’s worth researching other interviews that they may have featured in so that you are not regurgitating pre-existing content. You want the interview to be fresh, relevant and informative. It is worth conducting this research before you start writing questions.
What to ask
As you have established what you want to achieve from the interview and you’ve researched the interviewee, you now need to ask the right questions. The questions you ask will dictate the story of the interview. Every good story has a beginning, a middle and an end. Start with establishing questions (who the interviewee is and their background), lead on with the main series of questions (tap into their experiences) and finish by asking follow up questions (these can focus on the future or advice gleaned from their experiences). You should always ask questions that will produce valuable answers for the audience.
In filmmaking editing can be as important to the narrative as the script. When it comes to editing an interview it can help you to present the information in a concise and digestible way. In the same respect as forming the story through asking the right questions, treat the final video as a story, introduce the audience to the interviewee and make sure they understand why you are talking to them and the importance of the questions being answered.
We hope that this guide has given you an understanding of what elements you need to focus on when conducting video interviews. If you want more information on video production and marketing, follow us on LinkedIn for regular updates and posts.