Different ways of sharing video on social media

Where you distribute your content is as important as the creation of the content itself. With that in mind we have created a guide to provide you with advice on sharing your content on social media platforms. Take a look at the sections below to discover how easy it is to create and share compelling video content using social media.

Social Media


YouTube has made it incredibly easy to share videos, and for a long time it was the most popular platform in which to watch and share video content. Now, after uploading video content to YouTube, you can also share this content on other social media profiles.

All you need to do is click Share that can be found underneath all videos that will provide you with a list of social media channels. You can choose to share it to the most common social media channels, such as Twitter and Facebook.

Direct Sharing on Twitter and Facebook

According to Socialbakers, brands are now uploading more videos to Facebook directly rather than sharing YouTube videos. This is because of the high number of interactions Facebook videos receive. Facebook has gone from getting just over half of all video interactions compared to YouTube in January 2014, to receiving more than 80% of video all interactions in December.

As well as sharing the videos you’ve uploaded on YouTube to Twitter and Facebook, it is now possible to upload videos directly to your feeds. The advantage of this is that you can shoot footage on your phone and publish the content directly to your profiles, cutting out the middleman of YouTube. This is a great way of keeping your followers updated with events in real time.

Twitter also has its own app that allows basic video capture and editing before uploading. The disadvantage is that you won’t have access to YouTube’s additional controls such as more advanced video editing tools and background music tracks. We’ll expand on both methods in upcoming blogs.

Standalone Video Apps

There are now a whole host of standalone apps that will allow you to create video content and share within their own communities or via Twitter and Facebook. One of the most popular apps for this is Vine that allows you to capture videos in 6-second loops (essentially ‘twitter for videos’).

Other apps we would recommend include Hyperlapse from Instagram for capturing timelapse video without the need for specialist equipment, Cameo, a video editing tool from the team behind the Vimeo video platform, and Magisto that automatically edits your photos and footage into a video complete with graphics, music and captions.