A Guide to Conducting, Recording and Distributing Webinars
Online seminars or webinars are a dynamic and engaging way to allow companies to expand their reach, conveying information to a mass audience on a budget, whilst also reducing your carbon footprint. Webinars need to provide a value to their, they need to be engaging and offer the audience food for thought. All you need to get started is two simple things:
- A Google Gmail account and a Google Hangouts plugin.
- A webcam, camera and microphone.
Before your webinar
Then you have to set goals about what you want from your webinar, what is your intention? The topic of your webinar is without a doubt the most important factor in motivating people to attend, people don’t have much time now, so if your webinar is tedious, they will opt for Netflix in their downtime.
Next, you need to set a date and develop a plan as to how you will promote your webinar. It is pointless having a webinar no one will attend. Good places to advertise your event include your website, newsletters (online and printed), Twitter channels, Facebook groups, local events for nonprofits, and web pages that promote nonprofit webinars. Also, don’t forget to promote future webinars at the end of current webinars. There are endless possibilities for promotion of your webinar, these are just a few. The key thing to remember is to give yourself plenty of space and time to promote it.
Recording your webinar
20 minutes prior to you webinar, you need to do the following:
- Test your camera and your microphone.
- Set your camera to eye level- Set your camera too low your audience will think you are talking down to them. Set it too high, and your audience will think you lack authority. Don’t be afraid to look directly at the camera. It is key in when creating a connection.
If you can get presenting your webinar right, the results you will see will be enormous: Here are a couple of top tips:
- They key is to engage your audience the moment they join the event with an opening slide containing a relevant and interesting fact or anecdote. Outline what you will be discussing during the event, and in what order. Try to have a positive energy that transcends to your audience.
- Make it clear that people will leave with actionable advice and recommendations. Remember your customers have seen your topic and tuned in. They are watching for a reason. Now you have to demonstrate why your audience NEEDS your product.
- Understand what your audience want, and make sure the webinar talks in their language and not yours, you will have a much higher chance of engaging them. Be clear with your intention and demonstrate exactly what your audience needs to do following your actionable advice.
- If you are going to use jargon, then define what it is.
Distributing your webinar.
If you have planned correctly, you may have reached a huge audience. But how do you reach more? Here are a couple of ideas:
- Make yourself available on social media, such as facebook and twitter to answer any questions your audience may have. Then distribute and redistribute your webinar on social media pages to maximize the number of people exposed to your work.
- Leave your Email at the end of your webinar so people can request it again personally.
- Creating a blog with a Q&A. Don’t recap your entire webinar as people can watch that on your website if they want; by creating a Q&A, we address their specific questions, rather than just repeating content in the webinar. It demonstrates how much you value your audience, by listening to their thoughts and opinions.