Dispatches from the frontline of video production

Hyperfine Media guide to creating event videos

Event videos are a great marketing tool for showcasing events you’ve organised. It also gives your clients and followers an opportunity to experience the highlights of the event if they were unable to attend. Moreover, if you have given a presentation or conducted a training event, video is a great medium for sharing these valuable [read more…]


How to make animation work for your business

Animation is an effective way of promoting your products and services. Animated videos vary from simple animated text, to elaborate designs and character based narratives. The type of animation you choose all comes down to one thing, your target audience. Animations, no matter whether they are text based or an explainer video, are all about [read more…]


How to use video to showcase your product

According to Insivia, 90% of users say that seeing a video about a product is helpful in the decision process, and MarketingProfs have recently stated 70% of marketing professionals report that video converts better than any other medium. If you’re not using video to promote your products online, now is the time to start. But [read more…]


Training Video Advice from eGenius

Phil Aspden is director of eGenius and an expert in using technology for education and training.  We’ve worked with Phil and his team on numerous projects, creating video training content for the National Careers Service and Skills Solutions amongst others. Below we have insights from Phil on about how video is the perfect fit for learning content. There are a variety of [read more…]



Video Vs Motion Graphics

One increasingly common alternative to traditional video is the use of motion graphics. These dynamic digital animations – such as animated text, logos, icons and infographics – can give your video an extra edge and reinforce your existing brand. Motion graphics can even eliminate the need for filmed content entirely! Both traditional video footage and [read more…]