Dispatches from the frontline of video production



The Rise of Video on Facebook

If someone were to ask you which website the highest number of brand videos were posted to at the end of 2014 then it is very likely you would say YouTube, an answer for which you would be easily forgiven, but one that is incorrect nonetheless. By the end of 2014 Facebook had overtaken the [read more…]


How to Use Video for a B2C Audience

There is a clear difference between B2B and B2C audiences. Where B2B audiences value content that is either informative or instructional, B2C audiences lean more towards video that educates or entertains. If you want to create video content for a B2C audience that will increase your site traffic, visitors and conversions, you need to first [read more…]





Using video in your content marketing strategy

In our recent post on the video marketing trends of 2015, we outlined a variety of statistics from recent analysis and reports that reflect the current video consumption trends amongst users and the impact this will have on your future content marketing activities. In order to approach this subject with someone who is immersed in [read more…]





Content Marketing Advice from Souter PR

At Hyperfine Media we often work with PR agencies and professionals, and one of our favourites is Sue Souter, Managing Director Souter PR. Sue has been developing brand building campaigns using PR for over 20 years and is a great advocate for placing story telling and engagement at the heart of marketing strategy. We asked Sue for a few [read more…]



Video marketing trends of 2015

The importance of video to your content marketing strategy can no longer be ignored. More people are consuming video content across a range of devices than ever before. There are a number of articles online that feature various statistics on users behaviours when it comes to video, written by research bodies and marketers alike, so [read more…]


7 Reasons to Use Website Videos

We’re launching our new monthly series on Video Marketing by starting with the most basic question of all – why use video? We’ve been looking at some of the statistics and trends from across the rapidly growing online video market and have put together this list of 7 reasons why you should be using website [read more…]


Vine – an Instagram for Video clips?

Twitter’s new video sharing Vine app is only a few weeks old but already seems to be cropping up everywhere. Vine is essentially a new social media app that is trying to do for sharing video what instagram did for sharing photos. How is sharing video with Vine different from sharing any other video link? [read more…]