Making a high-quality video can represent a significant initial investment. Videos can help companies reach more people but to squeeze all the value from their video investment, brands need to look at ways of repurposing video content. Great video content can be re-used time and again long after it has served its initial purpose. If [read more…]
5 Web Video Tips For An Influential 2019
At Hyperfine we fully understand the power and reach of web videos, and that the best way of conveying your message is visually, and on a screen. For instance, when you watch a web video you keep hold of 95% of what’s said, compared to only 10% when it’s written down. And that is the [read more…]
YouTube SEO Optimisation During the Planning Stage
There have been two recent posts regarding YouTube SEO from Moz and the content creation agency Briggsby that have detailed a large study regarding YouTube SEO. Although they largely concentrate on this topic from a keyword and traditional SEO perspective, there are a number of questions that we can ask of the data to contribute [read more…]
Video Marketing and Production on a Budget
Video is arguably the most influential and impactful digital marketing tool that both large and small companies are using to engage with their audiences. It is estimated that it would take a person more than 5 million years to watch the amount of video that will be posted online by 2021. Luckily, average global bandwidth [read more…]
Convert Your Videos to Looping GIFs
Looping GIFs are being adopted in more and more places. The Mail Online has even started using the looping images on its homepage – making the online newspaper look a bit like the Daily Prophet. You can even use GIF profile pics on the dating app Tinder to increase your chance of success. The moving [read more…]
The Unwritten Rules of Facebook’s Most Viral Videos
Internet savants predict that video will soon drive around 90% of all internet traffic next year. And much of this will flow through social media platforms like Facebook. Video helps marketing messages go further. But only if the planning, production and distribution are right for your business. Facebook has doubled down on video. They’ve changed [read more…]
Our Favourite YouTube Ads: Summer Edition
From extended in-flight safety demonstrations to World Cup gaffes, YouTube has been packed with creative excellence this year. As August finishes and the leaves start curling up and turning brown, we look back at some of our favourite YouTube adverts from the summer. British Airways Safety Video Sequel – The Director’s Cut This extended advert [read more…]
Video health communication: Lessons from flu season
2018 brought one of the deadliest flu seasons in recent memory. The much-feared Aussie Flu was blamed for a 42% spike in January deaths this year. It was directly responsible for 193 confirmed deaths and linked with 1,552 admissions to intensive care. The flu wreaked havoc in the United States too, where the government found [read more…]
Using video in your content marketing is vital in 2018. Here’s 5 reasons why.
Here at Hyperfine, we work closely with marketing companies on a regular basis and its clear that, as content marketing becomes more and more important (in fact GDPR will make it vital), so is using video as a modern, online communication tool. YouTube has been the no 2 search engine (behind Google) for a while [read more…]
2018: The Year of the ‘How To’ Video
How to videos are beginning to take off in a big way. In 2018, companies can leverage the power of learning to boost their exposure and create deeper more meaningful bonds with their customers. More than ever, people are turning to videos for guidance. This relatively straightforward how-to video was a viral sensation in 2017 [read more…]
Vimeo or YouTube: Which is better for your business?
Video is one of the fastest-growing content mediums available. More and more people are choosing rather than accessing information in other ways. Creating videos is a great way to promote your company. So, you’ve planned, filmed and edited your video perfectly. Now what? If you don’t take the distribution seriously, it can undermine all the [read more…]
Video Marketing 101 – Production and Measurement
Video Marketing 101 Part 2 – Production and Measurement Following on from Part 1 of our Video Marketing 101 series on pre-production, this guest post from freelance producer Rob Edwards deals with the basics of production and measurement in video marketing. In video marketing, deciding what story you want to tell is one thing, but [read more…]
Video Marketing 101 – Pre-Production
Video Marketing 101 – Planning your content This is part 1 of a brief introduction to video marketing, written by guest author and freelance producer Rob Edwards. How many times have you heard over the years that ‘content is king’? It has become something of a mantra among marketers, bloggers and other content producers for [read more…]
6 reasons to subtitle your videos
Video is becoming more and more important in online marketing. In a Buffer survey, 83 per cent of marketers said that they would like to create more video content and 30 per cent said they wanted to spend more time focused specifically on Facebook video. Whether via Facebook or another digital channel, subtitles can help [read more…]
Healthcare ads on YouTube: The best health ads from across the world
The YouTube Ads leaderboard tracks the ads that people choose to watch. The leaderboard is determined by an algorithm that factors in organic and paid views, as well as watch time and audience retention. YouTube’s parent company Google allows you to segment the most popular adverts into lots of different categories. This means we can [read more…]
Facebook videos about to get new engagement boost
Facebook has spent the last few years trying to perfect video on its platform. A series of updates and new features have made video Facebook’s most viral and consumable type of media. Last year, an algorithm change that put Facebook Live videos at the top of user’s newsfeeds prompted many companies to start experimenting with [read more…]
Five great timelapse videos
Surprisingly, timelapse photography is actually one of the oldest camera techniques there is. It’s first use was in Georges Méliès’ motion picture Carrefour De L’Opera, over a century ago. Since then, the use of time-lapse has evolved side by side with the art of capturing moving images. In the digital age it’s a technique equally available [read more…]
Case Study: Producing animated infographics for BBC iWonder
At Hyperfine, our animation work is typically produced with the aim of communicating key facts and messages about businesses or organisations. But recently we took on a very different project – creating a series of ‘sharp, accessible and engaging’ 60-second infographics for the BBC website. This project flexed our creative muscles and proved to be [read more…]
The Video C.V: How to utilise this latest trend.
Video CVs are becoming increasingly popular with jobseekers wanting to go against the grain. Whilst there is nothing wrong with a traditional paper CV, videos enhance job applications by providing employers with more insight into an individual’s personality Is using a video CV a good idea? Whether you use a video CV or not depends [read more…]
How to Film Videos for Conferences and Events
A feature video of your conference or event allows you to show the highlights to future sponsors, exhibitors and delegates, helping attract interest and generally grow the event, whilst also providing a glimpse into the day for those who couldn’t be there. Here are a few key tips for films conferences and events: Using 2 [read more…]