Public Health Practitioner Graduate Trainee Programme

The brief

NHS Health Education England approached us to help them produce an interactive resource to introduce and promote the Public Health Practitioner Graduate Trainee programme. The programme is an exciting opportunity to give people the best possible start in their career in public health. The resource needed to include information on what a career in public health involves, what individuals could expect from the programme, who is eligible and how to apply. NHS Health Education England required a solution that would be both engaging and accessible for potential applicants. The final resource needed to raise awareness, encourage participants to apply and provide practical help for applicants.

Our solution

We recommended that the interactive resource be built using software that is both responsive, so it resizes according to your browser window, and adaptive, so it displays correctly on different devices. This would make the resource accessible to users across multiple platforms. To ensure the resource was engaging we planned to develop a hub that would feature illustrations and interactive content such as video and animation. To tell the story of the scheme and share the experiences of people who have signed up to the programme, we planned to interview people at different stages of their public health career.

Our process

We started the project by working closely with NHS Health Education England to pull together the copy that would appear on the resource, and to discuss the interactive content assets that would feature in the hub.

The interactive resource featured a set of creative content assets which were all produced in house. They included:

An overview animation detailing the scheme and its benefits
New illustrations of 8 public health roles and their working environments
Video interviews that we conducted remotely with people working in public health, people who had taken part on the scheme and careers specialists

The resource also featured advice on completing the application from individuals who assess applications, and an extensive library of external links for careers, knowledge, skills, training, education, applying for positions, data, tools and publications and other useful websites.

Once the copy, designs and content assets were in place we started work on building the interactive resource. We built the resource using Readz to ensure the final content was interactive, responsive and adaptive. By using Readz the final resource was essentially a standalone, self-contained microsite with a strong visual identity.

We regularly met with the client to ensure that each step of the project was signed off before moving onto the next stage. This enabled us to keep the project aligned to the brief and meet project deadlines. The final design went through rigorous internal testing before being shared with the client for feedback and final sign-off.

The results

The final interactive resource was very well received by the regional NHS Health Education England team who are using it to help people kickstart their careers in public health. This project provides an invaluable resource to encourage more people into this rewarding career. We are pleased that the final resource met the requirements of helping to raise awareness, encouraging participants to apply and providing practical help for applications. The complete resource can be accessed here.