We started the project by working closely with NHS Health Education England to pull together the copy that would appear on the resource, and to discuss the interactive content assets that would feature in the hub.
The interactive resource featured a set of creative content assets which were all produced in house. They included:
- An overview animation detailing the scheme and its benefits
- New illustrations of 8 public health roles and their working environments
- Video interviews that we conducted remotely with people working in public health, people who had taken part on the scheme and careers specialists
The resource also featured advice on completing the application from individuals who assess applications, and an extensive library of external links for careers, knowledge, skills, training, education, applying for positions, data, tools and publications and other useful websites.
Once the copy, designs and content assets were in place we started work on building the interactive resource. We built the resource using Readz to ensure the final content was interactive, responsive and adaptive. By using Readz the final resource was essentially a standalone, self-contained microsite with a strong visual identity.
We regularly met with the client to ensure that each step of the project was signed off before moving onto the next stage. This enabled us to keep the project aligned to the brief and meet project deadlines. The final design went through rigorous internal testing before being shared with the client for feedback and final sign-off.