The brief

North Staffordshire Combined Healthcare NHS Trust approached Hyperfine Media to help them showcase the new High Potential Scheme for Health and Care. The scheme helps to identify, develop, and support the next generation of inclusive system leaders. Successful applicants of the scheme benefit from mentoring, careers coaching, and undergo two stretch assignments over a 12-month period.

The videos we were commissioned to develop needed to promote the High Potential Scheme for Health and Care to the wider system, inspire individuals to enrol in the scheme, and encourage health and care professionals to take on leadership roles within the scheme.