We initially planned to conduct interviews in person, but with the advent of Covid we quickly adapted by conducting online interviews instead. To ensure the interviews were of the best quality, we used remote recording software which provides higher quality of footage and audio compared to recording on platforms such as Zoom or Teams. In total we coordinated and conducted 27 interviews with individuals from across six different organisations.
For the videos that focussed on participant journeys, we spoke to a selection of participants at key moments during their time on the scheme. This enabled us to capture their experiences when first starting the course, after undergoing stretch assignments, as well as their experiences of being coached and mentored.
For the videos that focussed on promoting the scheme’s leadership roles, we created videos that focused on the assessor, mentor, careers coach, sponsor, placement manager, and steering group roles. In each of these videos we scripted and produced an animated introduction that explained the role, responsibilities, and key attributes required. We then edited in clips from the different individuals we interviewed who shared their experience and benefits of taking on the role.
Throughout the scripting, design, and animation phases of the project, we met regularly with the North Staffordshire Combined Healthcare NHS Trust to ensure the videos reflected the organisations key messaging. Each asset was shared with the client’s wider team for feedback and final sign off.