What is motion graphics?

Motion graphics is the intersection between animation and graphic design. It’s a type of animation that’s used to create the illusion of motion in assets such as text, logos, or icons. Motion graphics are commonly used for communication purposes to convey information or concepts. For instance, motion graphics can be used to present data in an engaging way, such as animating graphs and bar charts. Due to the simplicity of motion graphics, it is an effective way of communicating to a wide range of audiences.

Below we have listed some of the different ways we use motion graphics to help our clients communicate with their target audience.

Motion graphics for explainer videos

The most frequent way we use motion graphics is in the development of explainer videos. As this form of animation lends itself to the presentation of complex information and ideas, it’s what we often recommend to clients who come to us with this need. Motion graphics provide a simple and cost-effective solution. The types of explainer videos we create using motion graphics can be used to inform, such as a presenting new data or findings; educate, such as teaching employees about a new internal process; and recruit, such as showcasing the responsibilities and benefits of a new role.

Motion graphics for product videos

The purpose of a product video is to highlight and promote a product’s features. There are elements of the explainer video in the way that a product video might show you how a product works, but the core goal of the video is to sell the product. When creating an animated product video, motion graphics provide a cost-effective option as they are cheaper to produce when compared to fully animated videos. Motion graphics enable us to develop memorable, eye-catching, and engaging product videos.

Motion graphics for video

As well as using motion graphics to develop standalone animations, we also use them to enhance other video and animation projects we work on. We often utilise motion graphics to develop and overlays in our videos. An example of this would be the animation of the name and job title that appears below video footage of an interviewee. From a practical point of view, the motion graphics quickly provide audiences with information that will help them to better understand the video content. From a communications perspective, we can brand this information using the client’s logo and brand guidelines. Motion graphics can also be used to add animation flourishes to live action footage, making our video content more creative and engaging for viewers.

Motion graphics for logo animations

As we have mentioned, motion graphics can be used for branding. An extension of this is to use motion graphics to animate a client’s logo. We normally do this as part of a larger video project, but an animated logo can also be used as a standalone asset, especially for social media. Animating a logo can increase a client’s brand identity and in turn the awareness with their target audience.

Motion graphics offer creativity and flexibility across our projects. We hope that this has inspired you to think about how you can use motion graphics to enhance your communications. If you would like to find out more about our motion graphics services, please contact us at info@hyperfinemedia.co.uk.