What is 2D animation
The most popular type of animation we develop for our clients is 2D vector-based animation. This type of animation involves the illustration of 2D characters or graphics which are then controlled by vectors to create movement. Unlike traditional animation where animators would need to draw and photograph multiple images to create the illusion of movement, 2D animation allows us to create motion using a single vector image.
There are a whole host of benefits to using 2D animation for creative video projects, we’ve listed some of the main benefits below.
2D animations for communications
2D animation lends itself to many different types of video projects because it allows you to convey a message quickly and effectively to your target audience. For example, when it comes to explainer videos, 2D animation enables you to present complex or technical information in a simple, visual way. 2D animation also helps to break down any barriers when it comes to your audience understanding or engaging with your message. No matter whether you’re sharing a narrative or data, 2D animation is an effective tool for marketing and communications.
2D animation can be branded
Any marketing communications you develop are an extension of your brand, and when it comes to 2D animation, you have complete control over your branding. As all aspects of a 2D animation can be controlled, from the script, visuals, to the voice over, enabling you to channel and reflect your brands personality and values. This can help when making a great impression on new customers who may not be familiar with your brand, to nurturing your relationship with your existing customers.
2D animation is cost-effective
The costs of 2D animation projects can vary, it all depends on elements such as the length of the animation, the complexity of the content, and the number of voice-over artists required. 2D animation is often a cost-effective option when compared to 3D animation and live action videos. 2D animations are also much faster to produce when compared to 3D animation and live action videos. This is because 3D animation can be a labour-intensive process, and as live action videos may require travel to film in different locations. With 2D animation projects you have complete control over the faster and more flexible animation process.
2D animation can be updated over time
2D animations offer the benefit of longevity. Compared to 3D animation and live action videos that can be costly and problematic to update over time, 2D animations are much simpler to update later down the line. Rather than needing to reshoot footage or develop new resource intensive assets, 2D animations can be easily updated, whether that’s a change to the visuals or the messaging. This can be important for clients that may need to make changes to a character’s uniform, images of equipment or the company logo.
We hope that this has helped you to understand the different benefits 2D could bring to your next marketing communications project. If you want to find out more about how 2D animation can help you connect with your target audience, please contact us at email@example.com.