What are animated explainer videos and how can they support your business?

In this article we focus on animated explainer videos. We’ll explore what animated explainer videos are, what makes them effective, how they can benefit your business and how to make an animated explainer video.

What is an animated explainer video?

An animated explainer video is a short animated video developed to help convey a new concept, process, brand, product, or service to a target audience in a simple, engaging and memorable way. Animated explainer videos are often either 2D animations that focus on a narrative and characters, or motion graphics that focus on animated text and icons. Animated explainer videos are popular as they are accessible for a wide range of audiences and are often a cost-effective option compared to live action explainer videos.

Why animated explainer videos are effective

Animated explainer videos enable you to harness the attention of a broad audience as they are a visually appealing medium. A heightened level of engagement is key if you want your target audience to absorb and retain information. When it comes to the content, animated explainer videos help you to simplify complex concepts by making the information accessible to everyone. Presenting topics in a visual format makes the content more likely to be remembered by your audience. Animated explainer videos also offer versatility and flexibility. Rather than being limited to presenters or training footage, animations offer limitless visually creative possibilities. Animations can also be customised to reflect your brand identity.

How animated explainer videos could benefit your business

There are a variety of ways that animated explainer videos can benefit your business. Firstly, they can boost brand awareness and brand recognition in new and existing customers. This is especially important when differentiating your business or services from your competitors. This can be achieved visually using branding, such as colour palettes and logos, and messaging that helps to reinforce brand recognition. Secondly, animated explainer videos can increase website traffic and engagement. By publishing an animated explainer video on your homepage or product or service page, you can encourage users to stay on those pages for longer. After watching the video, a user may also explore other pages on your website associated with the content. Finally, animated explainer videos help to drive conversions and sales. By engaging with the messaging in the video, a user may be more inclined to act, such as investing in your products or services.

How to make an animated explainer video

To make an animated explainer video, we will first help you to decide what type and length of animation is best to convey your message to your target audience. We will then help you to write the script based on information you share with us, including initial suggestions and ideas for visuals to illustrate the script. Once the script is in place, we will design example screen layouts to reflect the style of the animation. We then move onto the animation phase of the project where we will animate the graphics and add voiceover, audio and subtitles. The final animated explainer video will be provided in a format suitable for uploading to your website or social media platforms.

If you would like to find out more about how animated explainer videos could benefit your business, contact us on info@hyperfinemedia.co.uk to discuss your requirements.