The Rise Of AI: Using AI To Generate Video

In this blog series we’re exploring how AI can be used for different elements of content production. So far we’ve looked at how AI could be used for video or animation scripts, to generate animation graphics and to generate animations. Now we’ll focus on another of our production services, video. In this post we’ll discuss the pros and cons of using AI to generate video.

Using AI to generate video from text

As we’ve touched upon in this blog series, AI opens up creative possibilities when it comes to content creation. AI video generation provides businesses and individuals with the ability to create or modify video footage with ease. An example of an AI video tool currently available on the market is Invideo Al. Invideo is an Al video generator that allows users to generate a script, add video clips, subtitles, background music and transitions. The videos are based on text prompts where a user can input a brief description of the video they want to create, then they can select tone target audience and platform where the video will be published. Users can also use the prompt box to make changes and edit their video, such as deleting or adding scenes, or changing aspects of the voice over.

Using stock libraries to generate AI video

If you’re working on a project that requires stock footage, you can use stock libraries to access and generate AI video. In addition to Adobe Stock accepting submissions of video developed with generative AI, you can also use AI tools in Adobe Premiere Pro to make shots a little longer, add or remove objects and generate b-roll. Rather than using stock footage for b-roll shots, Adobe Premiere Pro allows you to use text prompts to generate video clips. This could be anything from hard-to-shoot footage to fantastical footage.

The future of AI video generation

Researchers are currently testing and refining AI video generation tools that exceed the capabilities of the tools we’ve covered above. Below are some examples of tools that are generating lots of buzz and anticipation amongst AI enthusiasts.

Lumiere from Google is a tool that’s being built to generate realistic video footage based on text prompts. Lumiere is still under development and not publicly available yet. Once it is, the tool will provide video creation and adaptation capabilities that surpass the tools we’ve covered above. In addition to generating video and animating images based on text prompts, it will be able to generate video based on reference images. For example, if you have an existing branded illustration, it can be used as the basis for AI video you generate with Lumiere. If you’re using stock footage, Lumiere will allow users to edit that footage based on text prompts.

Sora from OpenAI is a tool that will generate videos from text. Upon release, Sora will be able to generate realistic videos of up to a minute long based on a user’s prompt. When looking at some of the examples shared on the website, this tool will focus on producing detail that will make it hard for viewers to detect that it’s been created using AI. One example they share is historical looking video footage of California during the gold rush that looks like it’s been filmed using a drone. Other examples look like a blend of filmed footage and computer animation.

Make-A-Video from Meta is another text-to-video tool that’s currently in development. Like the tools mentioned above, Make-A-Video strives to generate hyper-realistic video footage based on text prompts, and video based on still images. Like Lumiere, you can also input existing or stock footage to create new and more stylised video content. Unlike Sora, some of the examples shared on the website still look very AI generated, such as the golden retriever eating ice cream with a human hand on a beach.

These tools don’t have confirmed release dates yet. We’re interested to see what they’ll be able to do once they’re released in the future. They may even offer AI capabilities we’ve not anticipated.

The Pros:

For individuals or organisations without access to video production resources, AI provides an accessible alternative. It allows anyone with a computer to produce video content. This can empower a wider range of voices and perspectives.

Cost savings
One advantage of AI generated video is cost savings. Traditional video production can be expensive. AI can reduce these costs by generating footage without the need for actors, sets, equipment and post-production editing. This is beneficial for businesses and content creators with limited budgets.

Time savings
Leading on from the cost saving benefits, AI also provides time saving benefits. Rather than needing to rely on different creatives to be involved at each stage of the production process, many AI video generation tools handle all stages at once. It allows users to generate video content in a fraction of the time using AI.

The Cons:

While AI technology is advancing, it’s not always perfect. AI generated videos can sometimes suffer from quality issues, such as unnatural movements or inconsistent lighting. These imperfections can detract from the viewer’s experience and make the content appear less credible and inauthentic.

Ethical concerns
There are ethical concerns around AI generated video. The data these tools are trained on may amplify unfair biases, stereotypes and discriminatory content. There are also concerns around the art and content these tools learn from that may lead to issues around authorship and accreditation.

Job losses
As mentioned above, AI video generation tools combine the disciplines of multiple creatives, such as videographers, actors and editors in one platform. This may lead to disruption and job losses within the industry further down the line. It also takes the human and creative element away from video production projects.

Using AI to generate video has both advantages and disadvantages. Although current and future AI video generation tools may save you time and money, they compromise quality and the human element that will resonate with your human audience.

If you’re looking to develop videos for your business, contact us today at