December 14, 2015

Which Online Video Most Influences Your Decision To Buy?

Anyone who develops content for their business will understand the difficulties in knowing exactly what consumers will engage with best. There are so many different types of content that can be created that sometimes businesses can easily spread their ideas across platforms in a way that doesn’t actually engage with users and limits the effectiveness […]

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October 22, 2015

How to Create Effective Training Videos

Training videos are an effective way of proving new and existing staff with information about your company as well as training. This could be training in order to assist internal staff progression, or to reiterate particular standards and protocols that your business needs to adhere to. Video can be used as a means of providing […]

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October 15, 2015

How to make product videos to suit your audience

Product videos are becoming an increasingly important of a business’s marketing toolkit. According to research from Insivia, 90% of users say that seeing a video about a product is helpful in the decision process. It can mean the difference between a potential customer choosing to shop with you, or deciding to take their business elsewhere. […]

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September 19, 2015

How to use video for client testimonials

You may want to shout about your product or service to anyone who will listen, but self-promotion isn’t always the best way to engage with potential customers. One of the best ways to reach out to new customers is with the positive experiences of your existing customers. Many businesses include written testimonials on their sites, […]

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September 17, 2015

Hyperfine Media guide to creating event videos

Event videos are a great marketing tool for showcasing events you’ve organised. It also gives your clients and followers an opportunity to experience the highlights of the event if they were unable to attend. Moreover, if you have given a presentation or conducted a training event, video is a great medium for sharing these valuable […]

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September 9, 2015

How to make animation work for your business

Animation is an effective way of promoting your products and services. Animated videos vary from simple animated text, to elaborate designs and character based narratives. The type of animation you choose all comes down to one thing, your target audience. Animations, no matter whether they are text based or an explainer video, are all about […]

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August 24, 2015

How to use video to showcase your product

According to Insivia, 90% of users say that seeing a video about a product is helpful in the decision process, and MarketingProfs have recently stated 70% of marketing professionals report that video converts better than any other medium. If you’re not using video to promote your products online, now is the time to start. But […]

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November 1, 2013

5 questions to help you plan your video project

Whether you’re creating your own video content or looking to commission work from a production company, producing a video can be a big commitment. Before you leap in both feet first it pays to take a step back and think about what you’re actually trying to achieve. Here’s a few simple questions to ask yourself […]

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August 9, 2013

7 Reasons to Use Website Videos

We’re launching our new monthly series on Video Marketing by starting with the most basic question of all – why use video? We’ve been looking at some of the statistics and trends from across the rapidly growing online video market and have put together this list of 7 reasons why you should be using website […]

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