December 8, 2017

Vimeo or YouTube: Which is better for your business?

Video is one of the fastest-growing content mediums available. More and more people are choosing rather than accessing information in other ways. Creating videos is a great way to promote your company. So, you’ve planned, filmed and edited your video perfectly. Now what? If you don’t take the distribution seriously, it can undermine all the […]

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September 18, 2017

Video Marketing 101 – Pre-Production

Video Marketing 101 – Planning your content This is part 1 of a brief introduction to video marketing, written by guest author and freelance producer Rob Edwards. How many times have you heard over the years that ‘content is king’? It has become something of a mantra among marketers, bloggers and other content producers for […]

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July 20, 2016

Case Study: Producing animated infographics for BBC iWonder

At Hyperfine, our animation work is typically produced with the aim of communicating key facts and messages about businesses or organisations. But recently we took on a very different project – creating a series of ‘sharp, accessible and engaging’ 60-second infographics for the BBC website. This project flexed our creative muscles and proved to be […]

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July 11, 2016

5 Reasons for Using Animation in Your Content Plans

Most people see animation as something that belongs to TV, films or YouTube. But many are not utilising and leveraging this powerful medium to spice up their content marketing campaigns. Developing a quick, straight- to- the- point production is effective in informing current customers, converting prospects, and helping to brand your company. If you’re debating whether […]

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July 1, 2016

How to Film Videos for Conferences and Events

A feature video of your conference or event allows you to show the highlights to future sponsors, exhibitors and delegates, helping attract interest and generally grow the event, whilst also providing a glimpse into the day for those who couldn’t be there. Here are a few key tips for films conferences and events: Using 2 […]

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June 29, 2016

The Most Important Video Marketing Trends For 2016

As we have been saying 2016 is the year that video content becomes the most important weapon in your marketing arsenal. Forbes have recently released a list of the video marketing trends that will dominate 2016. We have designed our own infographic which breaks down these 5 trends into manageable pieces. The infographic breaks down […]

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May 24, 2016

Infographic – 31 Must Know Video Marketing Stats

If you don’t know by now, content is king. The current king of content is video marketing. It is essential in providing you with cutting edge content which will display your brand as a forward thinking, advanced brand. Don’t believe us? Well here at Hyperfine, we have collated a list of the most important video […]

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April 20, 2016

Infographic: A Guide To Sharing Content Online

As we have previously discussed, the age of great content marketing is upon us. Content has never been more relevant in the digital realm as businesses look to promote their services and products using unique ways of communicating with their audiences. Digital content has the power to attract new audiences and customers as well as […]

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February 22, 2016

How to engage with your audience with video content

Half of the challenge of marketing with video content online is getting your target audience to watch your videos. Once they have clicked “play”, you need to make sure your video content will engage them, so they don’t just as quickly skip to the next video on their list. The secret with this is to […]

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