October 3, 2017

Shameful corporate video mistakes and how to avoid them

Corporate videos are a great way of spreading the word about your business. And video marketing is becoming more and more important. According to Cisco, online videos will account for more than 80% of all consumer internet traffic by 2020. But videos are still a sizable investment for companies, and many companies fail to make […]

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October 2, 2017

Video Marketing 101 – Production and Measurement

Video Marketing 101 Part 2 – Production and Measurement Following on from Part 1 of our Video Marketing 101 series on pre-production, this guest post from freelance producer Rob Edwards deals with the basics of production and measurement in video marketing. In video marketing, deciding what story you want to tell is one thing, but […]

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September 18, 2017

Video Marketing 101 – Pre-Production

Video Marketing 101 – Planning your content This is part 1 of a brief introduction to video marketing, written by guest author and freelance producer Rob Edwards. How many times have you heard over the years that ‘content is king’? It has become something of a mantra among marketers, bloggers and other content producers for […]

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July 14, 2017

6 reasons to subtitle your videos

Video is becoming more and more important in online marketing. In a Buffer survey, 83 per cent of marketers said that they would like to create more video content and 30 per cent said they wanted to spend more time focused specifically on Facebook video. Whether via Facebook or another digital channel, subtitles can help […]

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April 24, 2017

Healthcare ads on YouTube: The best health ads from across the world

The YouTube Ads leaderboard tracks the ads that people choose to watch. The leaderboard is determined by an algorithm that factors in organic and paid views, as well as watch time and audience retention. YouTube’s parent company Google allows you to segment the most popular adverts into lots of different categories. This means we can […]

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April 19, 2017

Facebook videos about to get new engagement boost

Facebook has spent the last few years trying to perfect video on its platform. A series of updates and new features have made video Facebook’s most viral and consumable type of media. Last year, an algorithm change that put Facebook Live videos at the top of user’s newsfeeds prompted many companies to start experimenting with […]

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September 1, 2016

Creative video techniques for construction projects

Traditional video has sometimes struggled to convey the scale and scope of construction projects. But as camera technology has evolved new possibilities have opened up for creative filmmakers. Here are three examples from other film-makers of our favourite techniques : 1) Timelapse If a picture is worth 1000 words, then timelapse must be worth 1000 […]

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August 22, 2016

7 Tips for Making Videos for Manufacturers

Here at Hyperfine we specialise in video production for the manufacturing and engineering sectors. Here are some of the challenges we typically face on-site and in the edit – as well as our tried-and-tested solutions. 1) Large scale projects require bespoke thinking We often find ourselves filming in large warehouses or factory floors. They’re full […]

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August 11, 2016

Why is Soundtrack So Important?

Those of us who were watching TV in the 70’s and 80’s are very familiar with the Benny Hill soundtrack. In every episode it would pipe up over him in sped up film being chased in increasingly silly scenarios. It’s now become musical shorthand for ‘hey guys, this is ridiculous’. It can be found online […]

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