How we produce interactive content

In this article we’ll explore what hero, hub and hygiene videos are and what the sales funnel means in relation to each video type.

We’ve recently explored how to write animation and video briefs, now learn how to define the objective and audience for your next creative project.

If you’re looking to commission a video for your organisation, we’ve compiled a list of questions that will help us accurately cost and plan your project.

If you’re looking to commission an animation, but not sure of what to include in the brief, we’ve compiled a list of considerations for your project.

We are now used to the power of the visual medium and the popularity of web videos. When a customer lands on your website – trying to quickly get to grips with what it is you do, and how they can access that – what is more convenient than a short video (no more than […]

On After Effects, a script is a list of commands that can be used to automate repetitive tasks, perform calculations and create new functionality in the graphical user interface. Some of these scripts are so useful that we use them (almost) every day as we create animations and motion graphics for customers. After Effects comes […]

We have already posted about some of the latest updates to Creative Cloud pushed as part of Adobe’s traditional spring software upgrade. And because we were so impressed with the latest updates, we thought that we would shine the spotlight on two more After Effects upgrades that animators will love. After Effects for animation At […]

Here at Hyperfine, we work closely with marketing companies on a regular basis and its clear that, as content marketing becomes more and more important (in fact GDPR will make it vital), so is using video as a modern, online communication tool. YouTube has been the no 2 search engine (behind Google) for a while […]

Video is one of the fastest-growing content mediums available. More and more people are choosing rather than accessing information in other ways. Creating videos is a great way to promote your company. So, you’ve planned, filmed and edited your video perfectly. Now what? If you don’t take the distribution seriously, it can undermine all the […]