June 15, 2018

7 Cardinal sins of video production

Video is an effective marketing and communication tool. But poor-quality video production can weigh down your messaging and even put off potential clients. We see inexperienced video makers making seven critical mistakes on a regular basis – these cardinal sins should be avoided at all costs. No plot Whatever you are filming, it’s very easy […]

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May 25, 2018

Five After Effects animation scripts we use every day

On After Effects, a script is a list of commands that can be used to automate repetitive tasks, perform calculations and create new functionality in the graphical user interface. Some of these scripts are so useful that we use them (almost) every day as we create animations and motion graphics for customers. After Effects comes […]

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April 23, 2018

After Effects gets animation boost

We have already posted about some of the latest updates to Creative Cloud pushed as part of Adobe’s traditional spring software upgrade. And because we were so impressed with the latest updates, we thought that we would shine the spotlight on two more After Effects upgrades that animators will love. After Effects for animation At […]

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April 4, 2018

Adobe editing software gets a powerful boost

In their traditional spring updates, Adobe Premiere Pro and Adobe After Effects have been updated with powerful new features, allowing video production companies like Hyperfine Media to deliver better videos in less time. The upgrades include powerful automated artificial intelligence (AI) tools for colour matching on Premiere Pro and a new Master Properties function on […]

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March 23, 2018

Video health communication: Lessons from flu season

2018 brought one of the deadliest flu seasons in recent memory. The much-feared Aussie Flu was blamed for a 42% spike in January deaths this year. It was directly responsible for 193 confirmed deaths and linked with 1,552 admissions to intensive care. The flu wreaked havoc in the United States too, where the government found […]

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March 16, 2018

5 reasons why using video in your content marketing is vital

Here at Hyperfine, we work closely with marketing companies on a regular basis and its clear that, as content marketing becomes more and more important (in fact GDPR will make it vital), so is using video as a modern, online communication tool. YouTube has been the no 2 search engine (behind Google) for a while […]

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February 28, 2018

First Look: Hyperfine’s Latest 4K Toy

Hyperfine Media invested in new equipment to improve our 4K and slow-motion shooting capabilities. We have invested in a new Sony PXW-FS7 camera very quickly fell in love. And as we shoot more with it, clients will see why. Without diving into the technical details (don’t get us started on the FS7’s Codec), the great […]

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January 22, 2018

2018: The Year of the ‘How To’ Video

How to videos are beginning to take off in a big way. In 2018, companies can leverage the power of learning to boost their exposure and create deeper more meaningful bonds with their customers. More than ever, people are turning to videos for guidance. This relatively straightforward how-to video was a viral sensation in 2017 […]

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December 8, 2017

Vimeo or YouTube: Which is better for your business?

Video is one of the fastest-growing content mediums available. More and more people are choosing rather than accessing information in other ways. Creating videos is a great way to promote your company. So, you’ve planned, filmed and edited your video perfectly. Now what? If you don’t take the distribution seriously, it can undermine all the […]

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