September 1, 2022

What is 2D animation

The most popular type of animation we develop for our clients is 2D vector-based animation. We’ve listed some of the main benefits 2D animation.

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September 1, 2022

What is motion graphics?

Motion graphics is the intersection between animation and graphic design. We’ve listed some of the different ways we use motion graphics to help our clients communicate with their target audience.

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August 11, 2022

Understanding hero, hub and hygiene video types

In this article we’ll explore what hero, hub and hygiene videos are and what the sales funnel means in relation to each video type.

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August 11, 2022

How to define your project’s objective and audience

We’ve recently explored how to write animation and video briefs, now learn how to define the objective and audience for your next creative project.

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July 22, 2022

What to include in a video brief?

If you’re looking to commission a video for your organisation, we’ve compiled a list of questions that will help us accurately cost and plan your project.

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July 22, 2022

What to include in an animation brief?

If you’re looking to commission an animation, but not sure of what to include in the brief, we’ve compiled a list of considerations for your project.

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August 15, 2018

How to make the best customer video testimonials

We are now used to the power of the visual medium and the popularity of web videos. When a customer lands on your website – trying to quickly get to grips with what it is you do, and how they can access that – what is more convenient than a short video (no more than […]

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May 25, 2018

Five After Effects animation scripts we use every day

On After Effects, a script is a list of commands that can be used to automate repetitive tasks, perform calculations and create new functionality in the graphical user interface. Some of these scripts are so useful that we use them (almost) every day as we create animations and motion graphics for customers. After Effects comes […]

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April 23, 2018

After Effects gets animation boost

We have already posted about some of the latest updates to Creative Cloud pushed as part of Adobe’s traditional spring software upgrade. And because we were so impressed with the latest updates, we thought that we would shine the spotlight on two more After Effects upgrades that animators will love. After Effects for animation At […]

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