Here at Hyperfine, we work closely with marketing companies on a regular basis and its clear that, as content marketing becomes more and more important (in fact GDPR will make it vital), so is using video as a modern, online communication tool. YouTube has been the no 2 search engine (behind Google) for a while [read more…]
First Look: Hyperfine’s Latest 4K Toy
Hyperfine Media invested in new equipment to improve our 4K and slow-motion shooting capabilities. We have invested in a new Sony PXW-FS7 camera very quickly fell in love. And as we shoot more with it, clients will see why. Without diving into the technical details (don’t get us started on the FS7’s Codec), the great [read more…]
2018: The Year of the ‘How To’ Video
How to videos are beginning to take off in a big way. In 2018, companies can leverage the power of learning to boost their exposure and create deeper more meaningful bonds with their customers. More than ever, people are turning to videos for guidance. This relatively straightforward how-to video was a viral sensation in 2017 [read more…]
Vimeo or YouTube: Which is better for your business?
Video is one of the fastest-growing content mediums available. More and more people are choosing rather than accessing information in other ways. Creating videos is a great way to promote your company. So, you’ve planned, filmed and edited your video perfectly. Now what? If you don’t take the distribution seriously, it can undermine all the [read more…]
How to make the most of immersive 360° video
360-degree immersive videos have exploded in popularity. Consumers are eager to consume the new innovative type of media, with 63% of people who have experienced an immersive experience reporting that its “the next big thing”. Increased engagement and the opportunity to tell impactful stories means that the immersive video format is also popular with businesses. [read more…]
Shameful corporate video mistakes and how to avoid them
Corporate videos are a great way of spreading the word about your business. And video marketing is becoming more and more important. According to Cisco, online videos will account for more than 80% of all consumer internet traffic by 2020. But videos are still a sizable investment for companies, and many companies fail to make [read more…]
Video Marketing 101 – Production and Measurement
Video Marketing 101 Part 2 – Production and Measurement Following on from Part 1 of our Video Marketing 101 series on pre-production, this guest post from freelance producer Rob Edwards deals with the basics of production and measurement in video marketing. In video marketing, deciding what story you want to tell is one thing, but [read more…]
Video Marketing 101 – Pre-Production
Video Marketing 101 – Planning your content This is part 1 of a brief introduction to video marketing, written by guest author and freelance producer Rob Edwards. How many times have you heard over the years that ‘content is king’? It has become something of a mantra among marketers, bloggers and other content producers for [read more…]
6 reasons to subtitle your videos
Video is becoming more and more important in online marketing. In a Buffer survey, 83 per cent of marketers said that they would like to create more video content and 30 per cent said they wanted to spend more time focused specifically on Facebook video. Whether via Facebook or another digital channel, subtitles can help [read more…]
Healthcare ads on YouTube: The best health ads from across the world
The YouTube Ads leaderboard tracks the ads that people choose to watch. The leaderboard is determined by an algorithm that factors in organic and paid views, as well as watch time and audience retention. YouTube’s parent company Google allows you to segment the most popular adverts into lots of different categories. This means we can [read more…]
Facebook videos about to get new engagement boost
Facebook has spent the last few years trying to perfect video on its platform. A series of updates and new features have made video Facebook’s most viral and consumable type of media. Last year, an algorithm change that put Facebook Live videos at the top of user’s newsfeeds prompted many companies to start experimenting with [read more…]
Creative video techniques for construction projects
Traditional video has sometimes struggled to convey the scale and scope of construction projects. But as camera technology has evolved new possibilities have opened up for creative filmmakers. Here are three examples from other film-makers of our favourite techniques : 1) Timelapse If a picture is worth 1000 words, then timelapse must be worth 1000 [read more…]
7 Tips for Making Videos for Manufacturers
Here at Hyperfine we specialise in video production for the manufacturing and engineering sectors. Here are some of the challenges we typically face on-site and in the edit – as well as our tried-and-tested solutions. 1) Large scale projects require bespoke thinking We often find ourselves filming in large warehouses or factory floors. They’re full [read more…]
Why is Soundtrack So Important?
Those of us who were watching TV in the 70’s and 80’s are very familiar with the Benny Hill soundtrack. In every episode it would pipe up over him in sped up film being chased in increasingly silly scenarios. It’s now become musical shorthand for ‘hey guys, this is ridiculous’. It can be found online [read more…]
Five great timelapse videos
Surprisingly, timelapse photography is actually one of the oldest camera techniques there is. It’s first use was in Georges Méliès’ motion picture Carrefour De L’Opera, over a century ago. Since then, the use of time-lapse has evolved side by side with the art of capturing moving images. In the digital age it’s a technique equally available [read more…]
Case Study: Producing animated infographics for BBC iWonder
At Hyperfine, our animation work is typically produced with the aim of communicating key facts and messages about businesses or organisations. But recently we took on a very different project – creating a series of ‘sharp, accessible and engaging’ 60-second infographics for the BBC website. This project flexed our creative muscles and proved to be [read more…]
5 Things We Learnt Creating Animated Infographics For The BBC
Hyperfine Media recently completed a series of 23 animated infographics for the BBC’s digital educational brand iWonder. Like all successful infographics, these animations had to communicate big ideas and fascinating facts and figures in a visually inventive way. During the production process we spent a lot of time trying different approaches to the research, storyboarding, [read more…]
5 Reasons for Using Animation in Your Content Plans
Most people see animation as something that belongs to TV, films or YouTube. But many are not utilising and leveraging this powerful medium to spice up their content marketing campaigns. Developing a quick, straight- to- the- point production is effective in informing current customers, converting prospects, and helping to brand your company. If you’re debating whether [read more…]
The Video C.V: How to utilise this latest trend.
Video CVs are becoming increasingly popular with jobseekers wanting to go against the grain. Whilst there is nothing wrong with a traditional paper CV, videos enhance job applications by providing employers with more insight into an individual’s personality Is using a video CV a good idea? Whether you use a video CV or not depends [read more…]
How to Film Videos for Conferences and Events
A feature video of your conference or event allows you to show the highlights to future sponsors, exhibitors and delegates, helping attract interest and generally grow the event, whilst also providing a glimpse into the day for those who couldn’t be there. Here are a few key tips for films conferences and events: Using 2 [read more…]