December 19, 2018

5 Web Video Tips For An Influential 2019

At Hyperfine we fully understand the power and reach of web videos, and that the best way of conveying your message is visually, and on a screen. For instance, when you watch a web video you keep hold of 95% of what’s said, compared to only 10% when it’s written down. And that is the […]

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December 12, 2018

Audio in video production

When you think about web videos you immediately think visually.   However, there is another, equally important element to the success of the video, and that’s how it sounds.  It may be that a viewer won’t notice good sound, but they will certainly notice when it’s bad.  So it doesn’t matter how slick the video […]

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November 23, 2018

YouTube SEO Optimisation During the Planning Stage

There have been two recent posts regarding YouTube SEO from Moz and the content creation agency Briggsby that have detailed a large study regarding YouTube SEO. Although they largely concentrate on this topic from a keyword and traditional SEO perspective, there are a number of questions that we can ask of the data to contribute […]

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November 16, 2018

Video Marketing and Production on a Budget

Video is arguably the most influential and impactful digital marketing tool that both large and small companies are using to engage with their audiences. It is estimated that it would take a person more than 5 million years to watch the amount of video that will be posted online by 2021. Luckily, average global bandwidth […]

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November 9, 2018

Convert Your Videos to Looping GIFs

Looping GIFs are being adopted in more and more places. The Mail Online has even started using the looping images on its homepage – making the online newspaper look a bit like the Daily Prophet. You can even use GIF profile pics on the dating app Tinder to increase your chance of success. The moving […]

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September 28, 2018

The Unwritten Rules of Facebook’s Most Viral Videos

Internet savants predict that video will soon drive around 90% of all internet traffic next year. And much of this will flow through social media platforms like Facebook. Video helps marketing messages go further. But only if the planning, production and distribution are right for your business. Facebook has doubled down on video. They’ve changed […]

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August 31, 2018

Our Favourite YouTube Ads: Summer Edition

From extended in-flight safety demonstrations to World Cup gaffes, YouTube has been packed with creative excellence this year. As August finishes and the leaves start curling up and turning brown, we look back at some of our favourite YouTube adverts from the summer. British Airways Safety Video Sequel – The Director’s Cut This extended advert […]

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August 15, 2018

How to make the best customer video testimonials

We are now used to the power of the visual medium and the popularity of web videos. When a customer lands on your website – trying to quickly get to grips with what it is you do, and how they can access that – what is more convenient than a short video (no more than […]

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July 13, 2018

Video production for Facebook

Video is becoming more important on social media. As the global battle for attention heats up, companies can capture viewers and drive engagement with Facebook videos. Here are our top tips for shooting and posting Facebook videos. Use subtitles Around 85% of Facebook videos are watched without sound. Many users will scroll through their newsfeed […]

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