Video Production Blog

Dispatches from the frontline of video production

How to Mark up Video Engagement with Subtitles

Video marketing is an important weapon in the modern advertiser’s arsenal. High-quality video has become a central part of outreach and campaigns, especially on social media, where videos are people’s favourite type of content. Video is rich, engaging and incredibly shareable. And when it is used well it can increase sales and help you build longer-lasting [read more…]



Why Does My DSLR Stop Videoing?

Now is the era of media and technology convergence – where devices have developed to perform more than one job. There used to be a clear distinction between professional cameras designed for taking photos and cameras designed for moving images. More and more, however, we have seen more devices that are capable of both – [read more…]



27 Quick Tips to Repurpose Video Content

Making a high-quality video can represent a significant initial investment. Videos can help companies reach more people but to squeeze all the value from their video investment, brands need to look at ways of repurposing video content. Great video content can be re-used time and again long after it has served its initial purpose. If [read more…]



5 Web Video Tips For An Influential 2019

At Hyperfine we fully understand the power and reach of web videos, and that the best way of conveying your message is visually, and on a screen. For instance, when you watch a web video you keep hold of 95% of what’s said, compared to only 10% when it’s written down. And that is the [read more…]


Audio in video production

When you think about web videos you immediately think visually.   However, there is another, equally important element to the success of the video, and that’s how it sounds.  It may be that a viewer won’t notice good sound, but they will certainly notice when it’s bad.  So it doesn’t matter how slick the video [read more…]



Video Marketing and Production on a Budget

Video is arguably the most influential and impactful digital marketing tool that both large and small companies are using to engage with their audiences. It is estimated that it would take a person more than 5 million years to watch the amount of video that will be posted online by 2021. Luckily, average global bandwidth [read more…]


Convert Your Videos to Looping GIFs

Looping GIFs are being adopted in more and more places. The Mail Online has even started using the looping images on its homepage – making the online newspaper look a bit like the Daily Prophet. You can even use GIF profile pics on the dating app Tinder to increase your chance of success. The moving [read more…]



Our Favourite YouTube Ads: Summer Edition

From extended in-flight safety demonstrations to World Cup gaffes, YouTube has been packed with creative excellence this year. As August finishes and the leaves start curling up and turning brown, we look back at some of our favourite YouTube adverts from the summer. British Airways Safety Video Sequel – The Director’s Cut This extended advert [read more…]



Video production for Facebook

Video is becoming more important on social media. As the global battle for attention heats up, companies can capture viewers and drive engagement with Facebook videos. Here are our top tips for shooting and posting Facebook videos. Use subtitles Around 85% of Facebook videos are watched without sound. Many users will scroll through their newsfeed [read more…]


Shhh… silence in film making

An interesting recent development has crept into film-making. We are probably all aware of the trajectory of cinema history… from the first ‘short’ of a train arriving in the station that had the very first cinema-goers running for the doors, believing the train would crash through the screen; through the silent era; the ‘talkies’ and [read more…]


Seven Cardinal sins of video production

Video is an effective marketing and communication tool. But poor-quality video production can weigh down your messaging and even put off potential clients. We see inexperienced video makers making seven critical mistakes on a regular basis – these cardinal sins should be avoided at all costs. No plot Whatever you are filming, it’s very easy [read more…]



After Effects gets animation boost

We have already posted about some of the latest updates to Creative Cloud pushed as part of Adobe’s traditional spring software upgrade. And because we were so impressed with the latest updates, we thought that we would shine the spotlight on two more After Effects upgrades that animators will love. After Effects for animation At [read more…]


Adobe editing software gets a powerful boost

In their traditional spring updates, Adobe Premiere Pro and Adobe After Effects have been updated with powerful new features, allowing video production companies like Hyperfine Media to deliver better videos in less time. The upgrades include powerful automated artificial intelligence (AI) tools for colour matching on Premiere Pro and a new Master Properties function on [read more…]