Making a high-quality video can represent a significant initial investment. Videos can help companies reach more people but to squeeze all the value from their video investment, brands need to look at ways of repurposing video content. Great video content can be re-used time and again long after it has served its initial purpose. If [read more…]
Google Earth Studio Could Replace Aerial Drone Video (Sort of)
If you follow us on social media, you would have seen that we got quite excited about a new Google Earth enabled tool called Google Earth Studio. Well, now we have got our hands on it. And it is every bit as good as we expected it to be. If you have ever used Google [read more…]
5 Web Video Tips For An Influential 2019
At Hyperfine we fully understand the power and reach of web videos, and that the best way of conveying your message is visually, and on a screen. For instance, when you watch a web video you keep hold of 95% of what’s said, compared to only 10% when it’s written down. And that is the [read more…]
Audio in video production
When you think about web videos you immediately think visually. However, there is another, equally important element to the success of the video, and that’s how it sounds. It may be that a viewer won’t notice good sound, but they will certainly notice when it’s bad. So it doesn’t matter how slick the video [read more…]
YouTube SEO Optimisation During the Planning Stage
There have been two recent posts regarding YouTube SEO from Moz and the content creation agency Briggsby that have detailed a large study regarding YouTube SEO. Although they largely concentrate on this topic from a keyword and traditional SEO perspective, there are a number of questions that we can ask of the data to contribute [read more…]
Video Marketing and Production on a Budget
Video is arguably the most influential and impactful digital marketing tool that both large and small companies are using to engage with their audiences. It is estimated that it would take a person more than 5 million years to watch the amount of video that will be posted online by 2021. Luckily, average global bandwidth [read more…]
Convert Your Videos to Looping GIFs
Looping GIFs are being adopted in more and more places. The Mail Online has even started using the looping images on its homepage – making the online newspaper look a bit like the Daily Prophet. You can even use GIF profile pics on the dating app Tinder to increase your chance of success. The moving [read more…]
The Unwritten Rules of Facebook’s Most Viral Videos
Internet savants predict that video will soon drive around 90% of all internet traffic next year. And much of this will flow through social media platforms like Facebook. Video helps marketing messages go further. But only if the planning, production and distribution are right for your business. Facebook has doubled down on video. They’ve changed [read more…]
Our Favourite YouTube Ads: Summer Edition
From extended in-flight safety demonstrations to World Cup gaffes, YouTube has been packed with creative excellence this year. As August finishes and the leaves start curling up and turning brown, we look back at some of our favourite YouTube adverts from the summer. British Airways Safety Video Sequel – The Director’s Cut This extended advert [read more…]
How to make the best customer video testimonials
We are now used to the power of the visual medium and the popularity of web videos. When a customer lands on your website – trying to quickly get to grips with what it is you do, and how they can access that – what is more convenient than a short video (no more than [read more…]
Video production for Facebook
Video is becoming more important on social media. As the global battle for attention heats up, companies can capture viewers and drive engagement with Facebook videos. Here are our top tips for shooting and posting Facebook videos. Use subtitles Around 85% of Facebook videos are watched without sound. Many users will scroll through their newsfeed [read more…]
Shhh… silence in film making
An interesting recent development has crept into film-making. We are probably all aware of the trajectory of cinema history… from the first ‘short’ of a train arriving in the station that had the very first cinema-goers running for the doors, believing the train would crash through the screen; through the silent era; the ‘talkies’ and [read more…]
Seven Cardinal sins of video production
Video is an effective marketing and communication tool. But poor-quality video production can weigh down your messaging and even put off potential clients. We see inexperienced video makers making seven critical mistakes on a regular basis – these cardinal sins should be avoided at all costs. No plot Whatever you are filming, it’s very easy [read more…]
Five After Effects animation scripts we use every day
On After Effects, a script is a list of commands that can be used to automate repetitive tasks, perform calculations and create new functionality in the graphical user interface. Some of these scripts are so useful that we use them (almost) every day as we create animations and motion graphics for customers. After Effects comes [read more…]
After Effects gets animation boost
We have already posted about some of the latest updates to Creative Cloud pushed as part of Adobe’s traditional spring software upgrade. And because we were so impressed with the latest updates, we thought that we would shine the spotlight on two more After Effects upgrades that animators will love. After Effects for animation At [read more…]
Adobe editing software gets a powerful boost
In their traditional spring updates, Adobe Premiere Pro and Adobe After Effects have been updated with powerful new features, allowing video production companies like Hyperfine Media to deliver better videos in less time. The upgrades include powerful automated artificial intelligence (AI) tools for colour matching on Premiere Pro and a new Master Properties function on [read more…]
Video health communication: Lessons from flu season
2018 brought one of the deadliest flu seasons in recent memory. The much-feared Aussie Flu was blamed for a 42% spike in January deaths this year. It was directly responsible for 193 confirmed deaths and linked with 1,552 admissions to intensive care. The flu wreaked havoc in the United States too, where the government found [read more…]
Using video in your content marketing is vital in 2018. Here’s 5 reasons why.
Here at Hyperfine, we work closely with marketing companies on a regular basis and its clear that, as content marketing becomes more and more important (in fact GDPR will make it vital), so is using video as a modern, online communication tool. YouTube has been the no 2 search engine (behind Google) for a while [read more…]
First Look: Hyperfine’s Latest 4K Toy
Hyperfine Media invested in new equipment to improve our 4K and slow-motion shooting capabilities. We have invested in a new Sony PXW-FS7 camera very quickly fell in love. And as we shoot more with it, clients will see why. Without diving into the technical details (don’t get us started on the FS7’s Codec), the great [read more…]
2018: The Year of the ‘How To’ Video
How to videos are beginning to take off in a big way. In 2018, companies can leverage the power of learning to boost their exposure and create deeper more meaningful bonds with their customers. More than ever, people are turning to videos for guidance. This relatively straightforward how-to video was a viral sensation in 2017 [read more…]