Introduction

The Manufacturing Institute – Technical Animation

This animation is slightly more ‘technical’ in style. Our client was The Manufacturing Institute and the target audience was manufacturing and engineering companies, so we used a range of graphics that suggest blueprints, technical drawings and mechanical systems. As with many of our projects we were given a loose script and some sample graphics to work from – everything else was conceived and animated by Hyperfine. We’ve carried through elements of this animation to other videos for the same client to help keep the brand consistent.

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