A very common type of video – and one of the easiest for us to produce – is customer testimonials. These are short and simple videos in which your customers, clients and supporters say in their own words how they have benefited from your services. Because these are unscripted and feature genuine customers, they come across as more honest and are more likely to engage with potential new clients. Typically we look to film 3 or 4 of these so you have a good range of different voices. This example is one of a set created for accountancy firm Jack Ross to help launch their new cloud-based accountancy service, JacRox – you can view the full set here.