Encirc are one of the UK’s leading glass bottle-manufacturing plants, and we created this video for award-winning PR agency Tangerine on their behalf.
The video was designed primarily to be shown on a big screen at an expo, so it doesn’t include a voiceover or interviews. The plant itself is hugely impressive in scale, which we tried to convey using simple, bold visuals and onscreen facts and figures about their processes and output. The technique we used for the graphics is called ‘motion tracking’ which allows us to incorporate text into the video footage and give the illusion of it interacting with the surroundings. We’ve found this technique to be very effective for manufacturers, engineers and any other company who has a visually engaging business to showcase.