Video is increasingly being used for training in a corporate or business environment.
Using video as part of your structured training programmes means that:
- You don’t need to get everyone together in one place at one time to deliver your training course. Course participants can complete the training at their leisure and revisit key modules as required.
- You can film demonstrations or best practise case studies that might be otherwise difficult to convey in the classroom
Video is also useful for more informal training. You only need to google ‘How to…’ to see that video is now the preferred medium for helping people do everything from removing a wine stain to building a house. This type of ‘How to’ video can also be useful for businesses to show how their products or services can be put into practise. Often this type of video can be very successful at finding an audience without coming across as a heavy-handed sales pitch.
Video is especially useful for software training and demonstrations – we can record the software directly from the computer and create step-by-step walkthroughs with a voiceover and captions.
Training & Tutorial Video Examples
Glassafe – Step-by-step usage guide
Glassafe is a unique ‘stillage’, or stand, designed to safely store large panels of glass during construction projects. The inventor of Glassafe, Ian Grimshaw, needed a video to explain the step-by-step process of how the stillage should be set up, safely used and disassembled. The advantage of this video is that Ian can show end-users of the product exactly how it works in a much more effective way than simply describing it or showing photos. Using footage from the same location shoot we also produced a proof-of-concept video [insert link] showcasing the unique design of the stillage.
Gorvins – Legal Training Video
Gorvins is a prestigious firm of solicitors based in Stockport. One area of law they wanted to highlight was ‘Power of Attorney’, and in particular they wanted to help bank staff understand how to interpret power of attorney documents. We filmed one of their partners talking through the key points and to illustrate these we animated a copy of the relevant documents, highlighting the important pages and passages. The final video is simple but effective training tool for both solicitors and bank staff.
Lync – Software Tutorial
Videos are ideal for training and demonstrations of software products and platforms. We produce these by first scripting the step-by-step process to be demonstrated, then recording the software screens directly from the computer. Next we add a voiceover and retime the screens recordings to match, and finally we add zooms, highlights and onscreen captions to aid clarity. Usually these training courses are delivered as a series of separate chapters – this is an example of one module from a 9-part training course for Microsoft’s Lync product, produced on behalf of Freedom Communications.