Video is a fantastic way of showcasing your products.
You might want a video that introduces the product to a potential customer, introducing the key features and explaining why your product beats the competitors. Or you might want a product video that adds value to your products – such as a best practise guide for using the product, or a guide to setting the product up for the first time.
For a corporate style sales video we can film your product isolated against a black or white background and add onscreen captions highlighting key features.
Or we can film your product in action – whether it’s a power tool, pair of trainers or a software package.
Because video can show your product in use in real time it provides a far more effective way of showcasing your product than written words or even photography.
Product Videos Examples
ACT Meters – Product Videos
ACT Meters approached Hyperfine to create a series of videos showcasing their range of high-end battery testing equipment. These videos were designed to be a key part of their new website so we deliberately kept them short and to-the-point. For products like this we recommend filming against a plain white backdrop, which helps to keep focus on the products. We included both a voiceover and on screen text and simple graphics to highlight key features.
Spectrum Plant – Product Video (multiple translations)
Spectrum Plant wanted a video to convey all of the key features of their ‘Timberwolf’ tree stump grinder. They already had some videos of the Timberwolf in action, but these didn’t give any details about the unique design features of the product. We filmed the Timberwolf in our studio against a plain white backdrop and added movement to the shots using camera sliders and a small jib crane. In the edit we added text and graphics to systematically highlight the unique features of the design. Because there was no voiceover we were quickly able to adapt the video for several overseas territories by translating the onscreen text into different languages.
Glassafe – Proof of Concept Video
Glassafe is a unique ‘stillage’, or stand, to safely store large panels of glass during construction projects. The inventor of Glassafe, Ian Grimshaw, needed a video to explain the concept and design. We based the video around an interview with Ian and illustrated this with footage of the stillage being set-up and used. The advantage of this video is that Ian can show potential investors and end-users of the product exactly how it works in a much more effective way than simply describing it or showing photos. Using footage from the same location shoot we also produced a step-by-step training video showing how to use the stillage on-site.