The importance of video to your content marketing strategy can no longer be ignored. More people are consuming video content across a range of devices than ever before.
There are a number of articles online that feature various statistics on users behaviours when it comes to video, written by research bodies and marketers alike, so we have taken a look at the evidence and picked out some key statistics that reflect the marketing trends of 2015.
Internet video traffic will be 69% of all global consumer Internet traffic in 2017.
In a recent report published by Cisco they have predicted that video will take over almost 70% of internet traffic in the next two years. The video content in question encompasses all video content consumed by users, from watching shows on Netfilx, videos on platforms like YouTube and Vimeo, to the video content shared on social media. If video is set to take over internet traffic, it is vital that the medium is used to engage with your existing and potential customers.
70% of marketing professionals report that video converts better than any other medium.
According to MarketingProfs, the vast majority of marketers see video as being a profitable medium for customer conversions. If you are looking to use video as a means of promoting your products and services over customer engagement, video is by far the most effective medium.
90% of users say that seeing a video about a product is helpful in the decision process.
Rather than solely relying on the opinion of marketing professionals, Insivia have turned their attention to consumers to get their take on the effectiveness of video. As stated in this statistic, nearly all of users find videos useful when making a decision to purchase. Product demos and video user guides are a great way of providing elements of customer service as well as a persuasive way of leading a customer through to a sale.
Half of YouTube views are on mobile devices.
As you may already know, were recently hit with Google’s Mobilegeddon, a mobile friendly algorithm rolled out to urge websites to adapt for mobile visitors. As YouTube has stated, half of the content views by users is on mobile devices. The move towards viewing and interacting with sites and online content has increased over the past 5 years due to the popularity of tablets and smartphones, and this is only set to grow.
92% of mobile video viewers share videos with others.
According to Invodo, nearly all of the mobile users who are watching videos online are sharing them with others. If you want to engage with your customers and spread your message organically, video offers the perfect opportunity to do this.
If you are looking to incorporate video content to your content marketing strategy, now is the time to do it!