Phil AspdenPhil Aspden is director of eGenius and an expert in using technology for education and training.  We’ve worked with Phil and his team on numerous projects, creating video training content for the National Careers Service and Skills Solutions amongst others. Below we have insights from Phil on about how video is the perfect fit for learning content.

There are a variety of uses for video when it comes to the promotion of your business, from event to product videos. But video can also be used as tool to help educate your customers and to train employees.

In order to delve further into the world of training videos, we have spoken with Phil Aspden, the Director of eGenius. eGenius enable organisations to apply learning technologies effectively by creating and sourcing software and learning content, as well as providing ongoing support.

We’ve worked with Phil and his team on numerous projects, creating video training content for the National Careers Service and Skills Solutions amongst others. Below we have insights from Phil on using video for training:

How important is video content for online training courses?

Video provides a much more ‘real’ and engaging medium for online training compared to static images.

Why is video more effective than other forms of training material? 

Video can show the process of using equipment or the reality of carrying out a repair or servicing. This contrasts to the use of line drawings or diagrams that often do not depict reality well. In our everyday lives, if you needed to change a headlight bulb on your car or put up your new tent then a YouTube, video is much more informative than a block of text and a diagram. In the same way at work, it is also possible to show the actual workplaces and the actual processes someone will be carrying out rather than generic examples.

How can video be used for training?

In all the ways outlined above and for ‘soft skills’ or staff engagement, such as having the CEO talk about the values of the company in a video. Video can be used in multiple ways, such as on a YouTube/Vimeo channel; in a learning management system; ‘pushed’ to mobile devices and also used in training rooms in presentations.

Can you give us an example of video used for training?

eGenius and Hyperfine developed a series of videos showing different aspects of a careers interview for the National Careers Service. These have then been used on a Virtual Learning Environment to train advisors in interview techniques and to help them reflect on the effectiveness of their own styles of interviewing.

We hope that these learnings from eGenius have helped to broaden your view of the different ways in which video can be used as a functional tool for your business.

 

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