Getting your brand noticed is growing more difficult every day. With incredible amounts of video being uploaded to YouTube every second, the chances of reaching a wider audience can seem impossible.
However, smart and savvy companies are managing to break through these obstacles. How? By creating campaigns that compel consumers to love and share their content. Here are some of the most successful video marketing campaigns of recent times:
Dove’s real beauty campaign ‘Real Beauty Sketches’ was an enormous viral success. The heart-warming video generated more than 114 million views in the first month. Dove was able to spread their message worldwide, uploading the video in 25 languages and reaching customers in 110 countries.
The video aims to underline the stark contrast between how women view themselves and how others view them
‘Real Beauty Sketches’ struck a chord with consumers, generating close to 3.8 million shares in its first month online whilst adding 15,000 new subscribers to Dove’s YouTube channel. The impact of the campaign spread across traditional media as well, resulting in an onslaught of printed media, segments on the news and online forums. The jewel in the crown of the campaign’s success was Ogilvy and Mather taking home the Cannes Lions International Festival of Creativity honour.
The Austrian energy drink has cemented itself as the king of the shareable content era. Willing to spend freely to produce content so good it Is indistinguishable from non-marketing content. Instead of being a company that sells energy drinks, it is a huge media company that happens to sell energy drinks.
One of the most successful video marketing campaigns from Red Bull, and of all time, is the Red Bull Stratos. Stratos was Felix Baumgartner’s jump from the edge of space, which was sponsored by Red Bull. The jump was documented by Red Bull in the form of countless images, as well as 15 videos which have been viewed over 350 million times on YouTube alone.)
Old Spice’s business was slowing down, so they needed something that would help prevent that. A new campaign was launched: “Smell Like a Man, Man”
This campaign became a huge viral success. Luckily, with its 70-year brand heritage, Old Spice was experienced and well positioned to be an expert on masculinity.
The pitch and tone of the character were key to the success of the campaign, a man who is witty and charismatic, manly and athletic, but doesn’t take himself too seriously. He was a man who women wanted to be with, and who men wanted to be.
So Interestingly enough, it became women who made up more than half of men’s body wash customer base? How was this so? Because the marketing campaign told them directly to buy Old Spice
Furthermore, by filming 180 video responses to fans in a YouTube Channel. The response campaign was the fastest growing and most popular campaign in history; the YouTube channel itself is the most viewed channel where within the first week it received more than 40 million views.