If you’re looking to create a corporate videos, no matter whether it’s a training video, new product launch or client testimonials, there are a number of factors that can help you produce content that will help to achieve your business goals. Below we have outlined a series of suggestions for you to make engaging cooperate videos.

 

Planning ahead

In order to create engaging videos you need a plan. You should start by creating a detailed brief outlining the type of video you want to create and the outcomes you hope to achieve from it. This will help you to focus on creating content that fulfils your business and customer needs. Scripting is an essential part of this plan, no matter whether you’re creating a product demo or conducting an interview. A script will help you to stay to stay on message as well as devising an efficient shooting schedule.

 

Think about your audience

Once you have decided on the type of video you want to make, you need to consider who will be watching the video. The type of video you make for employees will differ from videos for potential customers, as well as content aimed at stake holders. When writing your script, always keep your audience in the forefront of your mind. What are their needs? Can you provide them with a viable solution? Are you providing them with relevant information?

 

Tell a story

Now that you have identified your audience, it’s time to create a video that will engage them. One of the best ways to connect with your audience is by telling a story. Stories enable the viewer to empathise with the content they are watching, therefore assisting in creating an emotional connection with your audience. As well as using story, ensure that your video is presented in a way that it is speaking to an individual rather than a group.

 

Make it visually appealing

In order to keep your audiences focus, make sure that you concentrate on the visual aspects of your video. As well as discussing information with your audience, you can also present it in a more visual way such as using animation and statistics on screen. Another way of making your video more aesthetically appealing and to put your message into context, is by adding pick up shots in your video.

Invest in quality

As the video you create will be a representation of your business or products, you will want to present yourself in the best way. Your video will contain an important message that you are looking to convey to a key audience, so you want this message to be polished and engaging. A great way to ensure quality is by enlisting the services of a video production company. No matter whether you want help for the entire production or for the editing and sound design, we’re able to provide you with cost effective and professional services.

 

Have you recently created an engaging corporate video? Share your experiences with us on Twitter at @HyperfineMedia and follow us on LinkedIn for all the latest video production news and advice.

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