Dispatches from the frontline of video production

Video Marketing 101 – Pre-Production

Video Marketing 101 – Planning your content This is part 1 of a brief introduction to video marketing, written by guest author and freelance producer Rob Edwards. How many times have you heard over the years that ‘content is king’? It has become something of a mantra among marketers, bloggers and other content producers for [read more…]



How Long Should My Videos Be?

One of the most important aspects of video marketing is making the video the right length. Too long and you can leave your views unengaged, too short and you may have missed an opportunity to showcase more. Thankfully our friends at Animoto have conducted their own study to find out the exact science behind the [read more…]


Infographic: A Guide To Sharing Content Online

As we have previously discussed, the age of great content marketing is upon us. Content has never been more relevant in the digital realm as businesses look to promote their services and products using unique ways of communicating with their audiences. Digital content has the power to attract new audiences and customers as well as [read more…]




What Makes a Video Go Viral

Video content is arguably the best way to reach an audience, with the format reaching to engage and connect with users in ways that written content may struggle to do. When it comes to reaching a large number of people outside of your established market, the shareability of video content is a major pull, with [read more…]