Dispatches from the frontline of video production

The Rise of Interactive Video

Interactive video is transforming the way in which businesses relate to their customers. Instead of simply entertaining or informing your customer, as with a traditional marketing video, interactive video allows you to make a real connection with your customer.   Interactive video offers a completely different user experience, encouraging the viewer to become an active [read more…]


Should you consider 4K?

As the cost of 4K devices falls, and uptake rises, is it time to move to 4K? To begin, let’s just clarify the terminology we’re using. 4K refers to the 4096 x 2160 resolution in cinema technology, whereas the 4K offering in consumer devices such as TVs is a slightly lower resolution of 3840 x [read more…]


How to Make Corporate Video More Engaging

The way that we communicate has been revolutionised over the past few decades by massive digital growth, led by the huge expansion of the world wide web. The corporate world has not been blind to this digital revolution, and more and more companies are updating the way in which they communicate with their audiences, for [read more…]



The Role of Manchester in the Film Industry

Manchester has gone from strength to strength over the last few years and the Northern powerhouse shows no signs of slowing down. The creative industry in Britain managed to overcome the financial crisis and prevail, growing ahead of almost every other economic sector. While this growth has been significant nationwide, Manchester has emerged as a [read more…]


What Makes a Video Go Viral

Video content is arguably the best way to reach an audience, with the format reaching to engage and connect with users in ways that written content may struggle to do. When it comes to reaching a large number of people outside of your established market, the shareability of video content is a major pull, with [read more…]



How to Make Engaging Corporate Videos

If you’re looking to create a corporate videos, no matter whether it’s a training video, new product launch or client testimonials, there are a number of factors that can help you produce content that will help to achieve your business goals. Below we have outlined a series of suggestions for you to make engaging cooperate [read more…]


How to Create Effective Training Videos

Training videos are an effective way of proving new and existing staff with information about your company as well as training. This could be training in order to assist internal staff progression, or to reiterate particular standards and protocols that your business needs to adhere to. Video can be used as a means of providing [read more…]


How to make product videos to suit your audience

Product videos are becoming an increasingly important of a business’s marketing toolkit. According to research from Insivia, 90% of users say that seeing a video about a product is helpful in the decision process. It can mean the difference between a potential customer choosing to shop with you, or deciding to take their business elsewhere. [read more…]


How to use video for a B2B audience

According to a recent study conducted by ReelSEO, 76% of B2B organisations are using video in their content marketing, and 92% of these individuals use social media platforms as their distribution channel of choice. Video content can be a great way of engaging with your clients, and there are a variety of ways that this [read more…]




How to use video for client testimonials

You may want to shout about your product or service to anyone who will listen, but self-promotion isn’t always the best way to engage with potential customers. One of the best ways to reach out to new customers is with the positive experiences of your existing customers. Many businesses include written testimonials on their sites, [read more…]


The Importance of Story

We all want to nurture the relationship we establish with clients and customers, but how do you make the initial connection with an individual that turns them from a potential customer to an existing or returning customer? The answer is through story. Story is present is all areas of life from our entertainment, to the [read more…]


Hyperfine Media guide to creating event videos

Event videos are a great marketing tool for showcasing events you’ve organised. It also gives your clients and followers an opportunity to experience the highlights of the event if they were unable to attend. Moreover, if you have given a presentation or conducted a training event, video is a great medium for sharing these valuable [read more…]


How to make animation work for your business

Animation is an effective way of promoting your products and services. Animated videos vary from simple animated text, to elaborate designs and character based narratives. The type of animation you choose all comes down to one thing, your target audience. Animations, no matter whether they are text based or an explainer video, are all about [read more…]


How to use video to showcase your product

According to Insivia, 90% of users say that seeing a video about a product is helpful in the decision process, and MarketingProfs have recently stated 70% of marketing professionals report that video converts better than any other medium. If you’re not using video to promote your products online, now is the time to start. But [read more…]


Training Video Advice from eGenius

Phil Aspden is director of eGenius and an expert in using technology for education and training.  We’ve worked with Phil and his team on numerous projects, creating video training content for the National Careers Service and Skills Solutions amongst others. Below we have insights from Phil on about how video is the perfect fit for learning content. There are a variety of [read more…]