Dispatches from the frontline of video production


Video Marketing and Production on a Budget

Video is arguably the most influential and impactful digital marketing tool that both large and small companies are using to engage with their audiences. It is estimated that it would take a person more than 5 million years to watch the amount of video that will be posted online by 2021. Luckily, average global bandwidth [read more…]


After Effects gets animation boost

We have already posted about some of the latest updates to Creative Cloud pushed as part of Adobe’s traditional spring software upgrade. And because we were so impressed with the latest updates, we thought that we would shine the spotlight on two more After Effects upgrades that animators will love. After Effects for animation At [read more…]


Adobe editing software gets a powerful boost

In their traditional spring updates, Adobe Premiere Pro and Adobe After Effects have been updated with powerful new features, allowing video production companies like Hyperfine Media to deliver better videos in less time. The upgrades include powerful automated artificial intelligence (AI) tools for colour matching on Premiere Pro and a new Master Properties function on [read more…]


First Look: Hyperfine’s Latest 4K Toy

Hyperfine Media invested in new equipment to improve our 4K and slow-motion shooting capabilities. We have invested in a new Sony PXW-FS7 camera very quickly fell in love. And as we shoot more with it, clients will see why. Without diving into the technical details (don’t get us started on the FS7’s Codec), the great [read more…]


How to make the most of immersive 360° video

360-degree immersive videos have exploded in popularity. Consumers are eager to consume the new innovative type of media, with 63% of people who have experienced an immersive experience reporting that its “the next big thing”. Increased engagement and the opportunity to tell impactful stories means that the immersive video format is also popular with businesses. [read more…]




Video Marketing 101 – Pre-Production

Video Marketing 101 – Planning your content This is part 1 of a brief introduction to video marketing, written by guest author and freelance producer Rob Edwards. How many times have you heard over the years that ‘content is king’? It has become something of a mantra among marketers, bloggers and other content producers for [read more…]


6 reasons to subtitle your videos

Video is becoming more and more important in online marketing. In a Buffer survey, 83 per cent of marketers said that they would like to create more video content and 30 per cent said they wanted to spend more time focused specifically on Facebook video. Whether via Facebook or another digital channel, subtitles can help [read more…]



7 Tips for Making Videos for Manufacturers

Here at Hyperfine we specialise in video production for the manufacturing and engineering sectors. Here are some of the challenges we typically face on-site and in the edit – as well as our tried-and-tested solutions. 1) Large scale projects require bespoke thinking We often find ourselves filming in large warehouses or factory floors. They’re full [read more…]


Why is Soundtrack So Important?

Those of us who were watching TV in the 70’s and 80’s are very familiar with the Benny Hill soundtrack. In every episode it would pipe up over him in sped up film being chased in increasingly silly scenarios. It’s now become musical shorthand for ‘hey guys, this is ridiculous’. It can be found online [read more…]



5 Reasons for Using Animation in Your Content Plans

Most people see animation as something that belongs to TV, films or YouTube. But many are not utilising and leveraging this powerful medium to spice up their content marketing campaigns. Developing a quick, straight- to- the- point production is effective in informing current customers, converting prospects, and helping to brand your company. If you’re debating whether [read more…]



How Long Should My Videos Be?

One of the most important aspects of video marketing is making the video the right length. Too long and you can leave your views unengaged, too short and you may have missed an opportunity to showcase more. Thankfully our friends at Animoto have conducted their own study to find out the exact science behind the [read more…]



Utilise Live Streaming for your Business

Live streaming events can set your video content apart from your competitors. Not only does it make your business seem forward thinking and innovative, it also gives your audience access behind the scenes. By allowing your audience/customers inside your company, you will be able to engage their interest. By offering your customers unique information or [read more…]