Dispatches from the frontline of video production

6 reasons to subtitle your videos

Video is becoming more and more important in online marketing. In a Buffer survey, 83 per cent of marketers said that they would like to create more video content and 30 per cent said they wanted to spend more time focused specifically on Facebook video. Whether via Facebook or another digital channel, subtitles can help [read more…]



7 Tips for Making Videos for Manufacturers

Here at Hyperfine we specialise in video production for the manufacturing and engineering sectors. Here are some of the challenges we typically face on-site and in the edit – as well as our tried-and-tested solutions. 1) Large scale projects require bespoke thinking We often find ourselves filming in large warehouses or factory floors. They’re full [read more…]


Why is Soundtrack So Important?

Those of us who were watching TV in the 70’s and 80’s are very familiar with the Benny Hill soundtrack. In every episode it would pipe up over him in sped up film being chased in increasingly silly scenarios. It’s now become musical shorthand for ‘hey guys, this is ridiculous’. It can be found online [read more…]



5 Reasons for Using Animation in Your Content Plans

Most people see animation as something that belongs to TV, films or YouTube. But many are not utilising and leveraging this powerful medium to spice up their content marketing campaigns, Developing a quick, straight- to- the- point production is effective in informing current customers, converting prospects, and helping to brand your company. If you’re debating whether [read more…]



How Long Should My Videos Be?

One of the most important aspects of video marketing is making the video the right length. Too long and you can leave your views unengaged, too short and you may have missed an opportunity to showcase more. Thankfully our friends at Animoto have conducted their own study to find out the exact science behind the [read more…]



Utilise Live Streaming for your Business

Live streaming events can set your video content apart from your competitors. Not only does it make your business seem forward thinking and innovative, it also gives your audience access behind the scenes. By allowing your audience/customers inside your company, you will be able to engage their interest. By offering your customers unique information or [read more…]



How to Get Great Footage at Events

Corporate event videos are a chance to showcase what you and your business represent. As well as promoting your brand to your guests, filming the event allows people who aren’t able to attend an insight into the proceedings. It is, therefore, vital that a few preparatory steps are made before filming the event, to promote [read more…]


How can Drones be used for your business?

As stated in our previous blog post; UK Content Marketing Advice 2016 , this is the year of content marketing for you and your business. Successful content will engage new and existing customers, encourage interaction and most importantly will convert their interest into profits. Whilst you may head down the traditional route of content marketing [read more…]


The Rise of Interactive Video

Interactive video is transforming the way in which businesses relate to their customers. Instead of simply entertaining or informing your customer, as with a traditional marketing video, interactive video allows you to make a real connection with your customer.   Interactive video offers a completely different user experience, encouraging the viewer to become an active [read more…]


Should you consider 4K?

As the cost of 4K devices falls, and uptake rises, is it time to move to 4K? To begin, let’s just clarify the terminology we’re using. 4K refers to the 4096 x 2160 resolution in cinema technology, whereas the 4K offering in consumer devices such as TVs is a slightly lower resolution of 3840 x [read more…]


How to Make Corporate Video More Engaging

The way that we communicate has been revolutionised over the past few decades by massive digital growth, led by the huge expansion of the world wide web. The corporate world has not been blind to this digital revolution, and more and more companies are updating the way in which they communicate with their audiences, for [read more…]



The Role of Manchester in the Film Industry

Manchester has gone from strength to strength over the last few years and the Northern powerhouse shows no signs of slowing down. The creative industry in Britain managed to overcome the financial crisis and prevail, growing ahead of almost every other economic sector. While this growth has been significant nationwide, Manchester has emerged as a [read more…]


What Makes a Video Go Viral

Video content is arguably the best way to reach an audience, with the format reaching to engage and connect with users in ways that written content may struggle to do. When it comes to reaching a large number of people outside of your established market, the shareability of video content is a major pull, with [read more…]