Dispatches from the frontline of video production




Content Marketing Advice from Souter PR

At Hyperfine Media we often work with PR agencies and professionals, and one of our favourites is Sue Souter, Managing Director Souter PR. Sue has been developing brand building campaigns using PR for over 20 years and is a great advocate for placing story telling and engagement at the heart of marketing strategy. We asked Sue for a few [read more…]



Video marketing trends of 2015

The importance of video to your content marketing strategy can no longer be ignored. More people are consuming video content across a range of devices than ever before. There are a number of articles online that feature various statistics on users behaviours when it comes to video, written by research bodies and marketers alike, so [read more…]


7 Reasons to Use Website Videos

We’re launching our new monthly series on Video Marketing by starting with the most basic question of all – why use video? We’ve been looking at some of the statistics and trends from across the rapidly growing online video market and have put together this list of 7 reasons why you should be using website [read more…]


Vine – an Instagram for Video clips?

Twitter’s new video sharing Vine app is only a few weeks old but already seems to be cropping up everywhere. Vine is essentially a new social media app that is trying to do for sharing video what instagram did for sharing photos. How is sharing video with Vine different from sharing any other video link? [read more…]