Dispatches from the frontline of video production


The predictions for video content marketing in 2016

The Content Marketing Institute recently released a special report of 40 plus predictions for content marketing in 2016, many of which provide valuable insights for anyone interested in video content marketing, this year and beyond!   A particularly positive analysis in the report came from the predictions of Jay Baer, president of Convince & Convert. [read more…]



INFOGRAPHIC: Video Marketing Trends 2016

Take a look at our infographic below that features insights on the ‘Video Marketing Trends for 2016’. This infographic points out the key statistics that will be set to change the way we view video marketing. Even though it has been proven that users engage with visual video content more than any other form of [read more…]


The Top Video Marketing Trends 2016

Anyone who has an online presence will be aware of the rise of video. Video has become more important than ever over the course of the past few years, and with further video integration from numerous important online channels it has taken a key role in marketing. Understanding the most important video marketing trends is [read more…]




What Makes a Video Go Viral

Video content is arguably the best way to reach an audience, with the format reaching to engage and connect with users in ways that written content may struggle to do. When it comes to reaching a large number of people outside of your established market, the shareability of video content is a major pull, with [read more…]




The Rise of Video on Facebook

If someone were to ask you which website the highest number of brand videos were posted to at the end of 2014 then it is very likely you would say YouTube, an answer for which you would be easily forgiven, but one that is incorrect nonetheless. By the end of 2014 Facebook had overtaken the [read more…]


How to Use Video for a B2C Audience

There is a clear difference between B2B and B2C audiences. Where B2B audiences value content that is either informative or instructional, B2C audiences lean more towards video that educates or entertains. If you want to create video content for a B2C audience that will increase your site traffic, visitors and conversions, you need to first [read more…]





Using video in your content marketing strategy

In our recent post on the video marketing trends of 2015, we outlined a variety of statistics from recent analysis and reports that reflect the current video consumption trends amongst users and the impact this will have on your future content marketing activities. In order to approach this subject with someone who is immersed in [read more…]





Content Marketing Advice from Souter PR

At Hyperfine Media we often work with PR agencies and professionals, and one of our favourites is Sue Souter, Managing Director Souter PR. Sue has been developing brand building campaigns using PR for over 20 years and is a great advocate for placing story telling and engagement at the heart of marketing strategy. We asked Sue for a few [read more…]