Dispatches from the frontline of video production

A Guide to Multichannel Content Distribution

  Multi-channel marketing is defined as communication through a number of marketing channels. These channels can include online and offline marketing. Rather than focusing on one strategy, multichannel content covers a number of bases in order to maximise the marketing potential. The strategy is especially useful in today’s society as users are connected to a [read more…]



How Long Should My Videos Be?

One of the most important aspects of video marketing is making the video the right length. Too long and you can leave your views unengaged, too short and you may have missed an opportunity to showcase more. Thankfully our friends at Animoto have conducted their own study to find out the exact science behind the [read more…]



Infographic: A Guide To Sharing Content Online

As we have previously discussed, the age of great content marketing is upon us. Content has never been more relevant in the digital realm as businesses look to promote their services and products using unique ways of communicating with their audiences. Digital content has the power to attract new audiences and customers as well as [read more…]


Utilise Live Streaming for your Business

Live streaming events can set your video content apart from your competitors. Not only does it make your business seem forward thinking and innovative, it also gives your audience access behind the scenes. By allowing your audience/customers inside your company, you will be able to engage their interest. By offering your customers unique information or [read more…]


The Rise of Interactive Video

Interactive video is transforming the way in which businesses relate to their customers. Instead of simply entertaining or informing your customer, as with a traditional marketing video, interactive video allows you to make a real connection with your customer.   Interactive video offers a completely different user experience, encouraging the viewer to become an active [read more…]


UK Content Marketing Advice for 2016

Content marketing has continued to grow year on year and in 2016, it is now more important than ever for a business to have a strong online presence. Advertising and marketing companies were among the first to adopt content marketing strategies, but the below infographic highlights how the idea of content marketing is growing within [read more…]



The predictions for video content marketing in 2016

The Content Marketing Institute recently released a special report of 40 plus predictions for content marketing in 2016, many of which provide valuable insights for anyone interested in video content marketing, this year and beyond!   A particularly positive analysis in the report came from the predictions of Jay Baer, president of Convince & Convert. [read more…]



INFOGRAPHIC: Video Marketing Trends 2016

Take a look at our infographic below that features insights on the ‘Video Marketing Trends for 2016’. This infographic points out the key statistics that will be set to change the way we view video marketing. Even though it has been proven that users engage with visual video content more than any other form of [read more…]


The Top Video Marketing Trends 2016

Anyone who has an online presence will be aware of the rise of video. Video has become more important than ever over the course of the past few years, and with further video integration from numerous important online channels it has taken a key role in marketing. Understanding the most important video marketing trends is [read more…]




What Makes a Video Go Viral

Video content is arguably the best way to reach an audience, with the format reaching to engage and connect with users in ways that written content may struggle to do. When it comes to reaching a large number of people outside of your established market, the shareability of video content is a major pull, with [read more…]




The Rise of Video on Facebook

If someone were to ask you which website the highest number of brand videos were posted to at the end of 2014 then it is very likely you would say YouTube, an answer for which you would be easily forgiven, but one that is incorrect nonetheless. By the end of 2014 Facebook had overtaken the [read more…]


How to Use Video for a B2C Audience

There is a clear difference between B2B and B2C audiences. Where B2B audiences value content that is either informative or instructional, B2C audiences lean more towards video that educates or entertains. If you want to create video content for a B2C audience that will increase your site traffic, visitors and conversions, you need to first [read more…]