Dispatches from the frontline of video production

27 Quick Tips to Repurpose Video Content

Making a high-quality video can represent a significant initial investment. Videos can help companies reach more people but to squeeze all the value from their video investment, brands need to look at ways of repurposing video content. Great video content can be re-used time and again long after it has served its initial purpose. If [read more…]


5 Web Video Tips For An Influential 2019

At Hyperfine we fully understand the power and reach of web videos, and that the best way of conveying your message is visually, and on a screen. For instance, when you watch a web video you keep hold of 95% of what’s said, compared to only 10% when it’s written down. And that is the [read more…]



Video Marketing and Production on a Budget

Video is arguably the most influential and impactful digital marketing tool that both large and small companies are using to engage with their audiences. It is estimated that it would take a person more than 5 million years to watch the amount of video that will be posted online by 2021. Luckily, average global bandwidth [read more…]


Convert Your Videos to Looping GIFs

Looping GIFs are being adopted in more and more places. The Mail Online has even started using the looping images on its homepage – making the online newspaper look a bit like the Daily Prophet. You can even use GIF profile pics on the dating app Tinder to increase your chance of success. The moving [read more…]



Our Favourite YouTube Ads: Summer Edition

From extended in-flight safety demonstrations to World Cup gaffes, YouTube has been packed with creative excellence this year. As August finishes and the leaves start curling up and turning brown, we look back at some of our favourite YouTube adverts from the summer. British Airways Safety Video Sequel – The Director’s Cut This extended advert [read more…]




2018: The Year of the ‘How To’ Video

How to videos are beginning to take off in a big way. In 2018, companies can leverage the power of learning to boost their exposure and create deeper more meaningful bonds with their customers. More than ever, people are turning to videos for guidance. This relatively straightforward how-to video was a viral sensation in 2017 [read more…]




Video Marketing 101 – Pre-Production

Video Marketing 101 – Planning your content This is part 1 of a brief introduction to video marketing, written by guest author and freelance producer Rob Edwards. How many times have you heard over the years that ‘content is king’? It has become something of a mantra among marketers, bloggers and other content producers for [read more…]


6 reasons to subtitle your videos

Video is becoming more and more important in online marketing. In a Buffer survey, 83 per cent of marketers said that they would like to create more video content and 30 per cent said they wanted to spend more time focused specifically on Facebook video. Whether via Facebook or another digital channel, subtitles can help [read more…]




Five great timelapse videos

Surprisingly, timelapse photography is actually one of the oldest camera techniques there is. It’s first use was in Georges Méliès’ motion picture Carrefour De L’Opera, over a century ago. Since then, the use of time-lapse has evolved side by side with the art of capturing moving images. In the digital age it’s a technique equally available [read more…]