Dispatches from the frontline of video production

2018: The Year of the ‘How To’ Video

How to videos are beginning to take off in a big way. In 2018, companies can leverage the power of learning to boost their exposure and create deeper more meaningful bonds with their customers. More than ever, people are turning to videos for guidance. This relatively straightforward how-to video was a viral sensation in 2017 [read more…]




Video Marketing 101 – Pre-Production

Video Marketing 101 – Planning your content This is part 1 of a brief introduction to video marketing, written by guest author and freelance producer Rob Edwards. How many times have you heard over the years that ‘content is king’? It has become something of a mantra among marketers, bloggers and other content producers for [read more…]


6 reasons to subtitle your videos

Video is becoming more and more important in online marketing. In a Buffer survey, 83 per cent of marketers said that they would like to create more video content and 30 per cent said they wanted to spend more time focused specifically on Facebook video. Whether via Facebook or another digital channel, subtitles can help [read more…]




Five great timelapse videos

Surprisingly, timelapse photography is actually one of the oldest camera techniques there is. It’s first use was in Georges Méliès’ motion picture Carrefour De L’Opera, over a century ago. Since then, the use of time-lapse has evolved side by side with the art of capturing moving images. In the digital age it’s a technique equally available [read more…]






The Most Successful Video Marketing Campaigns

Getting your brand noticed is growing more difficult every day. With incredible amounts of video being uploaded to YouTube every second, the chances of reaching a wider audience can seem impossible. However, smart and savvy companies are managing to break through these obstacles. How? By creating campaigns that compel consumers to love and share their [read more…]


Infographic – 31 Must Know Video Marketing Stats

If you don’t know by now, content is king. The current king of content is video marketing. It is essential in providing you with cutting edge content which will display your brand as a forward thinking, advanced brand. Don’t believe us? Well here at hyperfine, we have collated a list of the most important video [read more…]


A Guide to Multichannel Content Distribution

  Multi-channel marketing is defined as communication through a number of marketing channels. These channels can include online and offline marketing. Rather than focusing on one strategy, multichannel content covers a number of bases in order to maximise the marketing potential. The strategy is especially useful in today’s society as users are connected to a [read more…]



How Long Should My Videos Be?

One of the most important aspects of video marketing is making the video the right length. Too long and you can leave your views unengaged, too short and you may have missed an opportunity to showcase more. Thankfully our friends at Animoto have conducted their own study to find out the exact science behind the [read more…]



Infographic: A Guide To Sharing Content Online

As we have previously discussed, the age of great content marketing is upon us. Content has never been more relevant in the digital realm as businesses look to promote their services and products using unique ways of communicating with their audiences. Digital content has the power to attract new audiences and customers as well as [read more…]


Utilise Live Streaming for your Business

Live streaming events can set your video content apart from your competitors. Not only does it make your business seem forward thinking and innovative, it also gives your audience access behind the scenes. By allowing your audience/customers inside your company, you will be able to engage their interest. By offering your customers unique information or [read more…]