Dispatches from the frontline of video production


Video production for Facebook

Video is becoming more important on social media. As the global battle for attention heats up, companies can capture viewers and drive engagement with Facebook videos. Here are our top tips for shooting and posting Facebook videos. Use subtitles Around 85% of Facebook videos are watched without sound. Many users will scroll through their newsfeed [read more…]


Shhh… silence in film making

An interesting recent development has crept into film-making. We are probably all aware of the trajectory of cinema history… from the first ‘short’ of a train arriving in the station that had the very first cinema-goers running for the doors, believing the train would crash through the screen; through the silent era; the ‘talkies’ and [read more…]


Seven Cardinal sins of video production

Video is an effective marketing and communication tool. But poor-quality video production can weigh down your messaging and even put off potential clients. We see inexperienced video makers making seven critical mistakes on a regular basis – these cardinal sins should be avoided at all costs. No plot Whatever you are filming, it’s very easy [read more…]




First Look: Hyperfine’s Latest 4K Toy

Hyperfine Media invested in new equipment to improve our 4K and slow-motion shooting capabilities. We have invested in a new Sony PXW-FS7 camera very quickly fell in love. And as we shoot more with it, clients will see why. Without diving into the technical details (don’t get us started on the FS7’s Codec), the great [read more…]