Dispatches from the frontline of video production


7 Tips for Making Videos for Manufacturers

Here at Hyperfine we specialise in video production for the manufacturing and engineering sectors. Here are some of the challenges we typically face on-site and in the edit – as well as our tried-and-tested solutions. 1) Large scale projects require bespoke thinking We often find ourselves filming in large warehouses or factory floors. They’re full [read more…]


Why is Soundtrack So Important?

Those of us who were watching TV in the 70’s and 80’s are very familiar with the Benny Hill soundtrack. In every episode it would pipe up over him in sped up film being chased in increasingly silly scenarios. It’s now become musical shorthand for ‘hey guys, this is ridiculous’. It can be found online [read more…]


Five great timelapse videos

Surprisingly, timelapse photography is actually one of the oldest camera techniques there is. It’s first use was in Georges Méliès’ motion picture Carrefour De L’Opera, over a century ago. Since then, the use of time-lapse has evolved side by side with the art of capturing moving images. In the digital age it’s a technique equally available [read more…]


5 Things We Learnt Creating Animated Infographics For The BBC

Hyperfine Media recently completed a series of 23 animated infographics for the BBC’s digital educational brand iWonder. Like all successful infographics, these animations had to communicate big ideas and fascinating facts and figures in a visually inventive way. During the production process we spent a lot of time trying different approaches to the research, storyboarding, [read more…]


Top 5 Greatest Bowie Music Videos

Like the rest of the creative world – and indeed the world in general – here at Hyperfine we were shocked and upset to hear of the death of David Bowie. His albums have soundtracked much of our lives and Diamond Dogs, Low and Station to Station have provided the background music to many a [read more…]


What Makes a Video Go Viral

Video content is arguably the best way to reach an audience, with the format reaching to engage and connect with users in ways that written content may struggle to do. When it comes to reaching a large number of people outside of your established market, the shareability of video content is a major pull, with [read more…]