Video Production Blog

Dispatches from the frontline of video production

Using video in your content marketing strategy

In our recent post on the video marketing trends of 2015, we outlined a variety of statistics from recent analysis and reports that reflect the current video consumption trends amongst users and the impact this will have on your future content marketing activities. In order to approach this subject with someone who is immersed in [read more…]


How to make animation work for your business

Animation is an effective way of promoting your products and services. Animated videos vary from simple animated text, to elaborate designs and character based narratives. The type of animation you choose all comes down to one thing, your target audience. Animations, no matter whether they are text based or an explainer video, are all about [read more…]



How to use video to showcase your product

According to Insivia, 90% of users say that seeing a video about a product is helpful in the decision process, and MarketingProfs have recently stated 70% of marketing professionals report that video converts better than any other medium. If you’re not using video to promote your products online, now is the time to start. But [read more…]




Content Marketing Advice from Souter PR

At Hyperfine Media we often work with PR agencies and professionals, and one of our favourites is Sue Souter, Managing Director Souter PR. Sue has been developing brand building campaigns using PR for over 20 years and is a great advocate for placing story telling and engagement at the heart of marketing strategy. We asked Sue for a few [read more…]



Training Video Advice from eGenius

Phil Aspden is director of eGenius and an expert in using technology for education and training.  We’ve worked with Phil and his team on numerous projects, creating video training content for the National Careers Service and Skills Solutions amongst others. Below we have insights from Phil on about how video is the perfect fit for learning content. There are a variety of [read more…]


Video marketing trends of 2015

The importance of video to your content marketing strategy can no longer be ignored. More people are consuming video content across a range of devices than ever before. There are a number of articles online that feature various statistics on users behaviours when it comes to video, written by research bodies and marketers alike, so [read more…]



Video Vs Motion Graphics

One increasingly common alternative to traditional video is the use of motion graphics. These dynamic digital animations – such as animated text, logos, icons and infographics – can give your video an extra edge and reinforce your existing brand. Motion graphics can even eliminate the need for filmed content entirely! Both traditional video footage and [read more…]


7 Reasons to Use Website Videos

We’re launching our new monthly series on Video Marketing by starting with the most basic question of all – why use video? We’ve been looking at some of the statistics and trends from across the rapidly growing online video market and have put together this list of 7 reasons why you should be using website [read more…]



Vine – an Instagram for Video clips?

Twitter’s new video sharing Vine app is only a few weeks old but already seems to be cropping up everywhere. Vine is essentially a new social media app that is trying to do for sharing video what instagram did for sharing photos. How is sharing video with Vine different from sharing any other video link? [read more…]