Video Production Blog

Dispatches from the frontline of video production




Job Vacancy: Freelance Animator (After Effects)

Hyperfine Media is a video & animation production company based in Manchester, close to MediaCityUK, currently producing work for a range of public sector and corporate clients. To see all of our work please visit our  video production services page.   We’re looking for a freelance animator to assist on a variety of projects over the next [read more…]



The Rise of Video on Facebook

If someone were to ask you which website the highest number of brand videos were posted to at the end of 2014 then it is very likely you would say YouTube, an answer for which you would be easily forgiven, but one that is incorrect nonetheless. By the end of 2014 Facebook had overtaken the [read more…]


How to Use Video for a B2C Audience

There is a clear difference between B2B and B2C audiences. Where B2B audiences value content that is either informative or instructional, B2C audiences lean more towards video that educates or entertains. If you want to create video content for a B2C audience that will increase your site traffic, visitors and conversions, you need to first [read more…]



How to Make Engaging Corporate Videos

If you’re looking to create a corporate videos, no matter whether it’s a training video, new product launch or client testimonials, there are a number of factors that can help you produce content that will help to achieve your business goals. Below we have outlined a series of suggestions for you to make engaging cooperate [read more…]


How to Create Effective Training Videos

Training videos are an effective way of proving new and existing staff with information about your company as well as training. This could be training in order to assist internal staff progression, or to reiterate particular standards and protocols that your business needs to adhere to. Video can be used as a means of providing [read more…]



How to make product videos to suit your audience

Product videos are becoming an increasingly important of a business’s marketing toolkit. According to research from Insivia, 90% of users say that seeing a video about a product is helpful in the decision process. It can mean the difference between a potential customer choosing to shop with you, or deciding to take their business elsewhere. [read more…]


How to use video for a B2B audience

According to a recent study conducted by ReelSEO, 76% of B2B organisations are using video in their content marketing, and 92% of these individuals use social media platforms as their distribution channel of choice. Video content can be a great way of engaging with your clients, and there are a variety of ways that this [read more…]





How to use video for client testimonials

You may want to shout about your product or service to anyone who will listen, but self-promotion isn’t always the best way to engage with potential customers. One of the best ways to reach out to new customers is with the positive experiences of your existing customers. Many businesses include written testimonials on their sites, [read more…]


The Importance of Story

We all want to nurture the relationship we establish with clients and customers, but how do you make the initial connection with an individual that turns them from a potential customer to an existing or returning customer? The answer is through story. Story is present is all areas of life from our entertainment, to the [read more…]


Hyperfine Media guide to creating event videos

Event videos are a great marketing tool for showcasing events you’ve organised. It also gives your clients and followers an opportunity to experience the highlights of the event if they were unable to attend. Moreover, if you have given a presentation or conducted a training event, video is a great medium for sharing these valuable [read more…]


Using video in your content marketing strategy

In our recent post on the video marketing trends of 2015, we outlined a variety of statistics from recent analysis and reports that reflect the current video consumption trends amongst users and the impact this will have on your future content marketing activities. In order to approach this subject with someone who is immersed in [read more…]