Video Production Blog

Dispatches from the frontline of video production


5 Things We Learnt Creating Animated Infographics For The BBC

Hyperfine Media recently completed a series of 23 animated infographics for the BBC’s digital educational brand iWonder. Like all successful infographics, these animations had to communicate big ideas and fascinating facts and figures in a visually inventive way. During the production process we spent a lot of time trying different approaches to the research, storyboarding, [read more…]


5 Reasons for Using Animation in Your Content Plans

Most people see animation as something that belongs to TV, films or YouTube. But many are not utilising and leveraging this powerful medium to spice up their content marketing campaigns, Developing a quick, straight- to- the- point production is effective in informing current customers, converting prospects, and helping to brand your company. If you’re debating whether [read more…]





The Most Successful Video Marketing Campaigns

Getting your brand noticed is growing more difficult every day. With incredible amounts of video being uploaded to YouTube every second, the chances of reaching a wider audience can seem impossible. However, smart and savvy companies are managing to break through these obstacles. How? By creating campaigns that compel consumers to love and share their [read more…]


Infographic – 31 Must Know Video Marketing Stats

If you don’t know by now, content is king. The current king of content is video marketing. It is essential in providing you with cutting edge content which will display your brand as a forward thinking, advanced brand. Don’t believe us? Well here at hyperfine, we have collated a list of the most important video [read more…]


A Guide to Multichannel Content Distribution

  Multi-channel marketing is defined as communication through a number of marketing channels. These channels can include online and offline marketing. Rather than focusing on one strategy, multichannel content covers a number of bases in order to maximise the marketing potential. The strategy is especially useful in today’s society as users are connected to a [read more…]



How Long Should My Videos Be?

One of the most important aspects of video marketing is making the video the right length. Too long and you can leave your views unengaged, too short and you may have missed an opportunity to showcase more. Thankfully our friends at Animoto have conducted their own study to find out the exact science behind the [read more…]



Infographic: A Guide To Sharing Content Online

As we have previously discussed, the age of great content marketing is upon us. Content has never been more relevant in the digital realm as businesses look to promote their services and products using unique ways of communicating with their audiences. Digital content has the power to attract new audiences and customers as well as [read more…]


Utilise Live Streaming for your Business

Live streaming events can set your video content apart from your competitors. Not only does it make your business seem forward thinking and innovative, it also gives your audience access behind the scenes. By allowing your audience/customers inside your company, you will be able to engage their interest. By offering your customers unique information or [read more…]



How to Get Great Footage at Events

Corporate event videos are a chance to showcase what you and your business represent. As well as promoting your brand to your guests, filming the event allows people who aren’t able to attend an insight into the proceedings. It is, therefore, vital that a few preparatory steps are made before filming the event, to promote [read more…]


How can Drones be used for your business?

As stated in our previous blog post; UK Content Marketing Advice 2016 , this is the year of content marketing for you and your business. Successful content will engage new and existing customers, encourage interaction and most importantly will convert their interest into profits. Whilst you may head down the traditional route of content marketing [read more…]


The Rise of Interactive Video

Interactive video is transforming the way in which businesses relate to their customers. Instead of simply entertaining or informing your customer, as with a traditional marketing video, interactive video allows you to make a real connection with your customer.   Interactive video offers a completely different user experience, encouraging the viewer to become an active [read more…]


Should you consider 4K?

As the cost of 4K devices falls, and uptake rises, is it time to move to 4K? To begin, let’s just clarify the terminology we’re using. 4K refers to the 4096 x 2160 resolution in cinema technology, whereas the 4K offering in consumer devices such as TVs is a slightly lower resolution of 3840 x [read more…]


UK Content Marketing Advice for 2016

Content marketing has continued to grow year on year and in 2016, it is now more important than ever for a business to have a strong online presence. Advertising and marketing companies were among the first to adopt content marketing strategies, but the below infographic highlights how the idea of content marketing is growing within [read more…]