Video Production Blog

Dispatches from the frontline of video production


How Long Should My Videos Be?

One of the most important aspects of video marketing is making the video the right length. Too long and you can leave your views unengaged, too short and you may have missed an opportunity to showcase more. Thankfully our friends at Animoto have conducted their own study to find out the exact science behind the [read more…]



Infographic: A Guide To Sharing Content Online

As we have previously discussed, the age of great content marketing is upon us. Content has never been more relevant in the digital realm as businesses look to promote their services and products using unique ways of communicating with their audiences. Digital content has the power to attract new audiences and customers as well as [read more…]


Utilise Live Streaming for your Business

Live streaming events can set your video content apart from your competitors. Not only does it make your business seem forward thinking and innovative, it also gives your audience access behind the scenes. By allowing your audience/customers inside your company, you will be able to engage their interest. By offering your customers unique information or [read more…]



How to Get Great Footage at Events

Corporate event videos are a chance to showcase what you and your business represent. As well as promoting your brand to your guests, filming the event allows people who aren’t able to attend an insight into the proceedings. It is, therefore, vital that a few preparatory steps are made before filming the event, to promote [read more…]


How can Drones be used for your business?

As stated in our previous blog post; UK Content Marketing Advice 2016 , this is the year of content marketing for you and your business. Successful content will engage new and existing customers, encourage interaction and most importantly will convert their interest into profits. Whilst you may head down the traditional route of content marketing [read more…]


The Rise of Interactive Video

Interactive video is transforming the way in which businesses relate to their customers. Instead of simply entertaining or informing your customer, as with a traditional marketing video, interactive video allows you to make a real connection with your customer.   Interactive video offers a completely different user experience, encouraging the viewer to become an active [read more…]


Should you consider 4K?

As the cost of 4K devices falls, and uptake rises, is it time to move to 4K? To begin, let’s just clarify the terminology we’re using. 4K refers to the 4096 x 2160 resolution in cinema technology, whereas the 4K offering in consumer devices such as TVs is a slightly lower resolution of 3840 x [read more…]


UK Content Marketing Advice for 2016

Content marketing has continued to grow year on year and in 2016, it is now more important than ever for a business to have a strong online presence. Advertising and marketing companies were among the first to adopt content marketing strategies, but the below infographic highlights how the idea of content marketing is growing within [read more…]



How to Make Corporate Video More Engaging

The way that we communicate has been revolutionised over the past few decades by massive digital growth, led by the huge expansion of the world wide web. The corporate world has not been blind to this digital revolution, and more and more companies are updating the way in which they communicate with their audiences, for [read more…]


Job Vacancy: Video Producer/ Project Manager

We’re looking for someone to join our small but growing core team to help produce videos across a range of styles and sectors. Experience of self-shooting and editing would be a bonus, but the main skills we’re after are the ability to oversee filming and editing, working closely with clients, partners and freelancers to deliver [read more…]


The predictions for video content marketing in 2016

The Content Marketing Institute recently released a special report of 40 plus predictions for content marketing in 2016, many of which provide valuable insights for anyone interested in video content marketing, this year and beyond!   A particularly positive analysis in the report came from the predictions of Jay Baer, president of Convince & Convert. [read more…]




INFOGRAPHIC: Video Marketing Trends 2016

Take a look at our infographic below that features insights on the ‘Video Marketing Trends for 2016’. This infographic points out the key statistics that will be set to change the way we view video marketing. Even though it has been proven that users engage with visual video content more than any other form of [read more…]


Top 5 Greatest Bowie Music Videos

Like the rest of the creative world – and indeed the world in general – here at Hyperfine we were shocked and upset to hear of the death of David Bowie. His albums have soundtracked much of our lives and Diamond Dogs, Low and Station to Station have provided the background music to many a [read more…]


The Top Video Marketing Trends 2016

Anyone who has an online presence will be aware of the rise of video. Video has become more important than ever over the course of the past few years, and with further video integration from numerous important online channels it has taken a key role in marketing. Understanding the most important video marketing trends is [read more…]