Video Production Blog

Dispatches from the frontline of video production

Video Marketing and Production on a Budget

Video is arguably the most influential and impactful digital marketing tool that both large and small companies are using to engage with their audiences. It is estimated that it would take a person more than 5 million years to watch the amount of video that will be posted online by 2021. Luckily, average global bandwidth [read more…]


Convert Your Videos to Looping GIFs

Looping GIFs are being adopted in more and more places. The Mail Online has even started using the looping images on its homepage – making the online newspaper look a bit like the Daily Prophet. You can even use GIF profile pics on the dating app Tinder to increase your chance of success. The moving [read more…]



Our Favourite YouTube Ads: Summer Edition

From extended in-flight safety demonstrations to World Cup gaffes, YouTube has been packed with creative excellence this year. As August finishes and the leaves start curling up and turning brown, we look back at some of our favourite YouTube adverts from the summer. British Airways Safety Video Sequel – The Director’s Cut This extended advert [read more…]



Video production for Facebook

Video is becoming more important on social media. As the global battle for attention heats up, companies can capture viewers and drive engagement with Facebook videos. Here are our top tips for shooting and posting Facebook videos. Use subtitles Around 85% of Facebook videos are watched without sound. Many users will scroll through their newsfeed [read more…]


Shhh… silence in film making

An interesting recent development has crept into film-making. We are probably all aware of the trajectory of cinema history… from the first ‘short’ of a train arriving in the station that had the very first cinema-goers running for the doors, believing the train would crash through the screen; through the silent era; the ‘talkies’ and [read more…]


Seven Cardinal sins of video production

Video is an effective marketing and communication tool. But poor-quality video production can weigh down your messaging and even put off potential clients. We see inexperienced video makers making seven critical mistakes on a regular basis – these cardinal sins should be avoided at all costs. No plot Whatever you are filming, it’s very easy [read more…]



After Effects gets animation boost

We have already posted about some of the latest updates to Creative Cloud pushed as part of Adobe’s traditional spring software upgrade. And because we were so impressed with the latest updates, we thought that we would shine the spotlight on two more After Effects upgrades that animators will love. After Effects for animation At [read more…]


Adobe editing software gets a powerful boost

In their traditional spring updates, Adobe Premiere Pro and Adobe After Effects have been updated with powerful new features, allowing video production companies like Hyperfine Media to deliver better videos in less time. The upgrades include powerful automated artificial intelligence (AI) tools for colour matching on Premiere Pro and a new Master Properties function on [read more…]




First Look: Hyperfine’s Latest 4K Toy

Hyperfine Media invested in new equipment to improve our 4K and slow-motion shooting capabilities. We have invested in a new Sony PXW-FS7 camera very quickly fell in love. And as we shoot more with it, clients will see why. Without diving into the technical details (don’t get us started on the FS7’s Codec), the great [read more…]


2018: The Year of the ‘How To’ Video

How to videos are beginning to take off in a big way. In 2018, companies can leverage the power of learning to boost their exposure and create deeper more meaningful bonds with their customers. More than ever, people are turning to videos for guidance. This relatively straightforward how-to video was a viral sensation in 2017 [read more…]



How to make the most of immersive 360° video

360-degree immersive videos have exploded in popularity. Consumers are eager to consume the new innovative type of media, with 63% of people who have experienced an immersive experience reporting that its “the next big thing”. Increased engagement and the opportunity to tell impactful stories means that the immersive video format is also popular with businesses. [read more…]




Video Marketing 101 – Pre-Production

Video Marketing 101 – Planning your content This is part 1 of a brief introduction to video marketing, written by guest author and freelance producer Rob Edwards. How many times have you heard over the years that ‘content is king’? It has become something of a mantra among marketers, bloggers and other content producers for [read more…]