Dispatches from the frontline of video production

Garth Haley

Garth Haley is a video producer and Director of Hyperfine Media. He previously worked as a business consultant, BBC journalist and digital media project manager, and lives in Sale with his wife and two children.

Posts by Garth Haley:




7 Tips for Making Videos for Manufacturers

Here at Hyperfine we specialise in video production for the manufacturing and engineering sectors. Here are some of the challenges we typically face on-site and in the edit – as well as our tried-and-tested solutions. 1) Large scale projects require bespoke thinking We often find ourselves filming in large warehouses or factory floors. They’re full [read more…]


Why is Soundtrack So Important?

Those of us who were watching TV in the 70’s and 80’s are very familiar with the Benny Hill soundtrack. In every episode it would pipe up over him in sped up film being chased in increasingly silly scenarios. It’s now become musical shorthand for ‘hey guys, this is ridiculous’. It can be found online [read more…]


Five great timelapse videos

Timelapse blog

Surprisingly, timelapse photography is actually one of the oldest camera techniques there is. It’s first use was in Georges Méliès’ motion picture Carrefour De L’Opera, over a century ago. Since then, the use of time-lapse has evolved side by side with the art of capturing moving images. In the digital age it’s a technique equally available [read more…]



5 Things We Learnt Creating Animated Infographics For The BBC

Hyperfine Media recently completed a series of 23 animated infographics for the BBC’s digital educational brand iWonder. Like all successful infographics, these animations had to communicate big ideas and fascinating facts and figures in a visually inventive way. During the production process we spent a lot of time trying different approaches to the research, storyboarding, [read more…]


5 Reasons for Using Animation in Your Content Plans

Most people see animation as something that belongs to TV, films or YouTube. But many are not utilising and leveraging this powerful medium to spice up their content marketing campaigns, Developing a quick, straight- to- the- point production is effective in informing current customers, converting prospects, and helping to brand your company. If you’re debating whether [read more…]





The Most Successful Video Marketing Campaigns

Getting your brand noticed is growing more difficult every day. With incredible amounts of video being uploaded to YouTube every second, the chances of reaching a wider audience can seem impossible. However, smart and savvy companies are managing to break through these obstacles. How? By creating campaigns that compel consumers to love and share their [read more…]


Infographic – 31 Must Know Video Marketing Stats

If you don’t know by now, content is king. The current king of content is video marketing. It is essential in providing you with cutting edge content which will display your brand as a forward thinking, advanced brand. Don’t believe us? Well here at hyperfine, we have collated a list of the most important video [read more…]


A Guide to Multichannel Content Distribution

  Multi-channel marketing is defined as communication through a number of marketing channels. These channels can include online and offline marketing. Rather than focusing on one strategy, multichannel content covers a number of bases in order to maximise the marketing potential. The strategy is especially useful in today’s society as users are connected to a [read more…]



How Long Should My Videos Be?

One of the most important aspects of video marketing is making the video the right length. Too long and you can leave your views unengaged, too short and you may have missed an opportunity to showcase more. Thankfully our friends at Animoto have conducted their own study to find out the exact science behind the [read more…]



Infographic: A Guide To Sharing Content Online

As we have previously discussed, the age of great content marketing is upon us. Content has never been more relevant in the digital realm as businesses look to promote their services and products using unique ways of communicating with their audiences. Digital content has the power to attract new audiences and customers as well as [read more…]


Utilise Live Streaming for your Business

Live streaming events can set your video content apart from your competitors. Not only does it make your business seem forward thinking and innovative, it also gives your audience access behind the scenes. By allowing your audience/customers inside your company, you will be able to engage their interest. By offering your customers unique information or [read more…]