Dispatches from the frontline of video production

How to make the most of immersive 360° video

360-degree immersive videos have exploded in popularity. Consumers are eager to consume the new innovative type of media, with 63% of people who have experienced an immersive experience reporting that its “the next big thing”. Increased engagement and the opportunity to tell impactful stories means that the immersive video format is also popular with businesses. [read more…]