Filming product videos for MakeMeSomethingSpecial.co.uk

How to use video to showcase your product

According to Insivia, 90% of users say that seeing a video about a product is helpful in the decision process, and MarketingProfs have recently stated 70% of marketing professionals report that video converts better than any other medium. If you’re not using video to promote your products online, now is the time to start. But [read more…]




Content Marketing Advice from Souter PR

At Hyperfine Media we often work with PR agencies and professionals, and one of our favourites is Sue Souter, Managing Director Souter PR. Sue has been developing brand building campaigns using PR for over 20 years and is a great advocate for placing story telling and engagement at the heart of marketing strategy. We asked Sue for a few [read more…]



Training Video Advice from eGenius

Phil Aspden is director of eGenius and an expert in using technology for education and training.  We’ve worked with Phil and his team on numerous projects, creating video training content for the National Careers Service and Skills Solutions amongst others. Below we have insights from Phil on about how video is the perfect fit for learning content. There are a variety of [read more…]


Video marketing trends of 2015

The importance of video to your content marketing strategy can no longer be ignored. More people are consuming video content across a range of devices than ever before. There are a number of articles online that feature various statistics on users behaviours when it comes to video, written by research bodies and marketers alike, so [read more…]